whiteGREY has appointed a new Melbourne ECD team, Garret Fitzgerald and Joe Hill. The pair were previously creative directors at CHE Proximity and have worked as a team for more than seven years at agencies including BMF and Leo Burnett. Both will join the agency at the end of April.
The pair will lead whiteGREY’s Melbourne creative team as well as working with the agency’s Sydney team to provide all whiteGREY clients with the collective creative intelligence of the network. Fitzgerald and Hill will also work collaboratively with Melbourne’s strategy and management teams to provide further business leadership and counsel to clients.
Hill commented, “whiteGREY has creative pedigree, contemporary instincts, and a palpable sense of momentum and clarity – we’re honoured and thrilled to be joining the team.”
The pair have won awards at Cannes, Clios, Spikes, LIAs, One Show and New York Festivals. Most recently they helped shape industry leading campaigns such as Swann Insurance Inconvenience Stores and Carsales AutoAds, achieving campaign accolades from the world’s most contagious to Australia’s most effective.
Katie Firth, national managing director, whiteGREY, added, “Adding new clients to our burgeoning roster means a raft of new and different business problems to solve, so having a new set of creative minds to join our already talented team is brilliant for both whiteGREY and its clients. Garret and Joe are a team with ambition; they revel in responding to client briefs and with a skillset combining creative and technology, and we love the creative firepower their dual appointment brings to whiteGREY.
“Not only are they award-winning creatives, they are decent humans who are truly passionate about creating the best-of-the-best campaigns to grow our clients’ businesses.”
Fitzgerald stated, “The opportunity to join a talented team with someone as passionate and dynamic as Katie at the helm is something we’re very excited about. It’s a great time to be coming on-board – we can’t wait to get stuck in.”
Cover image l-r: Katie Firth, Garret Fitzgerald and Joe Hill