whiteGREY has won the competitive pitch to become social media agency of record for Red Rooster, responsible for social strategy, creative, content creative and community management.
whiteGREY chief executive officer, Lee Simpson, stated, “whiteGREY will be bringing to life the fun-loving qualities of Red Rooster making everyday chicken moments synonymous with Australian’s sense of fun. We can’t wait to get started and also enjoy some great tasting chicken along the way.”
Ashley Hughes, director of marketing, Red Rooster noted that the company needed an agency partner that could create and implement a clever social media strategy which would inspire Australians to satisfy their love of chicken and make Red Rooster their QSR brand of choice.
“whiteGREY demonstrated a solid understanding of our brand values and positioning and presented an ingenious social strategy underpinned by clever creative and content that matched the fun-loving nature of our brand. We look forward to working with the team and bringing the strategy to life,” he commented.
Work commences immediately with the first campaign expected to roll-out early 2021.