TK Maxx has an e-commerce website. That is not startling news. You’d have to expect it, but for those who don’t, department store chain and agency, Wieden + Kennedy London, are making it hot UK news.

The wild spot was directed by Lou Escobar and produced by Canada. It is running on TV in the UK and online, supported in-store and in social.

The commercial is running on TV and online, backed by an in-store and social campaign.

The brand’s quirky humour also appeared on TV in Australia earlier this year, with a series of four commercials, supported in digital, YouTube and radio. The campaign, Unbelievable Value, is by AnalogFolk.

The brand’s quirky humour appeared on TV in Australia earlier this year, with a series of four commercials, supported in digital, YouTube and radio. The campaign, Unbelievable Value, is by AnalogFolk.

TK Maxx’s humour was also used to make the brand stand in the crowd of Christmas ads in the UK, Poland, Austria, Germany, the Netherlands and Ireland, supported with print, digital, social and PR and a pan-European partnership with TikTok.