Dentsu Aegis has merged WiTH Collective and Isobar Australia.
Isobar chief executive officer, Erik Hallander (pictured above), will lead With Collective, which will rebrand to Isobar Australia as part of the deal. Hallander became chief executive officer of Isobar in August after Konrad Spilva stepped down in March. With Collective chief executive officer, Justin Hind, and chief operating officer, Dominique Hind, will exit the company.
Justin & Dominique Hind
With Collective was founded in 2010 and acquired by Dentsu Aegis Network in 2016. It was formally linked to Isobar in 2017, to become part of the new Isobar ANZ Group with Isobar, Accordant, Davanti, and SMG. In May 2017, Soap was merged into Isobar, three years after it was acquired by Dentsu Aegis. Soap co-founder, Brad Eldridge, became executive creative director of Isobar at the time and still holds that position.
Thomas Tearle, general manager, Isobar Sydney and Canberra, will take on local management of the new team. With Collective New Zealand, led by general manager, John Marshall, will stay as is.
“Justin and Dom have built an amazing business – one we have long collaborated with and admired the creative people and work that has led to its reputation in market,” stated Hallander.
“Bringing our businesses together continues to add scale and breadth to our offering. It will unite and optimise our complementary capabilities, and untap even greater opportunity for our clients and partners.”
Justin Hind added, “Taking the Isobar name has always been part of our plan and untaps even greater opportunity for our clients and partners. Dominique and I started the business over nine years ago. We’re proud of what we’ve achieved; we’ve worked with wonderful clients, on some amazing brands and we’ve helped start, foster and develop some great people’s careers. Our personal chapter with the business now closes and a new exciting one opens for the combined business.
“We have absolute faith in Erik to lead the business onwards and upwards with ambition and integrity, and I’d like to thank the WiTH Collective team past and present for getting us to such a pivotal point so far.”
Dentsu Aegis Network ANZ chief executive officer, Henry Tajer, stated, “We are very excited about these two fantastic companies becoming one and see great benefits to our clients as a result of this change. The combined capabilities will enable clients to fully leverage the power of creativity, digital transformation and a business growth mindset that sits at the core of the Isobar business and team.”