At the end of last year, Wieden + Kennedy London began an enticing exploration of the fantasies that might come true if people learned another language.
The bloke who wins a waitress’ heart by describing in French how he hears a baby whale’s cry in a tomato sauce dispenser has become famous globally.
But Wieden + Kennedy has also realised that there’s something else about learning a language – not missing out.
So the agency took a trip to Barcelona to inflict a humorous experiment on tourists there. It’s aim? To find out how much people would miss out on overseas by not speaking the local language.
The tourists were offered a six million euro mansion, a yacht with a butler, a private island, a jet ski and a helicopter, among other luxuries. All of them free.
Shame none of them could speak Spanish.
The spot was directed by Tom Gorst and produced by Full Fat Films. It is part of Babbel’s Be A Better Brit Abroad campaign and is running on social platforms.