Adding to the seemingly endless array of celebratory days in the world, there’s an #InternetDay on Friday May 17. And on that day, at 21.00 (GMT -4) Burger King and the Chilean streamer, @Dylantero, are inviting all Twitch users to join forces to create the first virtual Whopper to be brought to real life. @Dylantero is one of the main gamer figures in Chile, with 258,000 followers on Twitch, 385,000 fans on Instagram and over a million followers on YouTube.
Twitch Cooks a Whopper is a never-before-seen initiative by Burger King. To join in, users who have a Twitch account follow Burger King Chile and tune in to its channel. Through comments, they’ll be able to up vote ingredients across an array of choices – Whopper meat, chicken patty, avocado, tomato, mayo, lettuce, onion, onion rings, pickles, bacon, cheese, ketchup and BBQ sauce.
“We want everyone who uses Twitch to take their imagination to the max, no matter the outcome. Because even if Twitch Cooks a Whopper turns out the weirdest result, we still want Chile to become the first country to bring a virtual burger to life thanks to the people on Internet,” stated Soledad Fantuzzi, Burger King Chile’s marketing manager.
Dylantero and the regional Twitch team teamed up with Chilean advertising agency, Wolf BCPP, to take charge of the experiment. They are looking to join forces with Twitch’s more than 1.5 million Chilean users (according to a study held by IMS and Twitch Brasil), and bring Twitch Cooks a Whopper to life.