The unpredictability of the future has been brought to the fore in the last few years. Wunderman Thompson Singapore and HSBC have integrated this into a new project, The HSBC Futureverse, that allows people in Singapore to view almost six million possible visions of the future, some of which will come true, some which probably won’t.
The aim is to open people’s eyes to embracing uncertainty and focussing on the opportunities that could be seized.
The HSBC Futureverse, created by Wunderman Thompson, PHD, Meta and Ad-lib.io, is both a film experience and technology engine. The experience takes place on Facebook Messenger, delivering a unique and different film experience to every person who watches it on the platform. There is no way of knowing how many or which of its 6 million futures will eventuate. HSBC’s point is that the path to a sustainable future is not about predicting the future, but about embracing the uncertainty of it.
Login to Messenger and Experience the HSBC Futureverse.
The financial decisions driven by emotions are often where mistakes are made, and by generating acceptance and awareness of the ups and downs the future will hold, HSBC encourages Singapore customers to adopt a mindset that will help them embrace uncertainty and focus on building sustainable wealth for the future.
The Future verse is being supported by a campaign running across cinema, out-of-home, digital and social channels.