AdFest Biz School is returning for its second year powered this time by Wunderman Thompson. The school’s principal will be Justin Peyton, Wunderman Thompson APAC’s chief strategy and transformation officer, and the course will take place during AdFest, from March 18 to 21 in Pattaya, Thailand.
AdFest Biz School prepares marketers for the transforming marketing landscape and is open to mid- to senior-level client marketers from across the region. The course is specifically designed to connect data, technology, and creativity with real world business fundamentals.
Peyton commented, “AdFest brings together many of the best and brightest marketing minds from around the region. I am very excited about the curriculum that we have developed for them.”
The curriculum features a robust range of topics, including lectures on customer experience, customer-centric businesses, ecommerce, data- and technology-amplified creativity, content marketing, and media strategies in the modern world.
The AdFest Biz School participants will also be responding to Wunderman Thompson’s live challenge and will present to a panel of judges on the last day of the course. Success will be assessed by participants’ ability to connect concepts from the curriculum as they look towards the future of marketing. The winning team will be presented with their certificates at the AdFest 2020 Lotus Awards Presentation, and will also receive transferrable passes to attend AdFest 2021.
Peyton stated, “The course will provide participants with strong learnings that they will be able to apply within their daily roles to drive great forward-looking works. I can’t wait to see our participants apply their new-found knowledge to create award-winning works.”
Jimmy Lam, president of AdFest, commented, “This is an incredible opportunity for client marketers to learn from the industry’s leading thinkers like Justin Peyton, and creative legends like Mayan Lo. As the driving force behind Adfest Biz School 2020, Wunderman Thompson’s program is designed to teach marketers practical and creative techniques they can use to grow their brands and businesses, with 10 immersive sessions held over four days.”
To be eligible, each participant must be a client, marketer, or an agency’s account management team, and be confirmed registered delegate of AdFest 2020. Find everything you need to know here.
If you are interested in taking part in the AdFest Biz School, contact BizSchool@ADFEST.com.