Wunderman Thompson has won the Duracell global creative account in all markets except North America.
The pitch lasted four months and included more than ten agencies.
Duracell had worked with Grey London on international creative since 2012 and the WPP agency was invited to pitch. W+K has been D8uracell’s creative agency in the US since 2016, when it won the account over Anomaly.
“Wunderman Thompson delivered strategic creative work grounded in technology executed with big platform vision. They provided a strong understanding of the global markets and the strategic clarity of how we can take our international brand into the future,” stated Tatiana Vivienne Jouanneau, chief marketing officer, Duracell.
“Wunderman Thompson was outstanding in their pitch. They were joyful and we immediately felt the chemistry was right.”
Tamara Ingram, global chairman, Wunderman Thompson, added, “We are absolutely thrilled to be working with this iconic brand in a moment of transformation for Duracell as they enter the power industry. The Duracell team work is innovative, modern and works in an agile way focused on outcomes.
“Together, we want to take the brand to a new level.”
The partnership will commence immediately with campaigns expected to launch later this year. Marketing consulting partner, Flock Associates, was the designer and facilitator of the creative pitch process.