Microplastics in our oceans now outnumber stars in our galaxy 500:1
We’re eating that plastic.
Eight million tonnes of plastic pollution ends up in the ocean each year, breaking down into tiny bits to become microplastics. Now, microplastics are in the food we eat, the water we drink, and the air we breathe. Studies suggest that people are ingesting around 5 grams of plastic a week – the same as one credit card and yet, the scale of microplastics pollution is hard to fathom. Colenso BBDO and WWF-New Zealand have created a series of images to make the extent of the crisis easy to understand.
At first glance the OOH campaign images appear to be star systems, but on closer inspection one can see that the ‘stars’ are actually microplastics suspended in water.
“There’s a general awareness of microplastics in the ocean, but what we wanted to do was help people grasp the unbelievable scale of the pollution,” stated Simon Vicars, executive creative director, Colenso BBDO. “It’s only when Kiwis really see the size of the damage being done that we’re motivated to act.”
WWF-New Zealand CEO, Livia Esterhazy, added, “These images are hauntingly beautiful, and yet, it is when we look up close we discover the horror we have created. From the Mariana Trench to Mount Everest, there is not a single place on Earth untouched by plastic pollution. Most of this plastic was designed to be used only once but will remain for generations. We hope, by seeing the sheer scale of the problem, people will be inspired to take action and help us Stop Plastic Pollution.”
WWF-New Zealand’s nationwide Stop Plastic Pollution campaign is asking New Zealanders help call on the new Zealand Government to introduce a global, legally binding, agreement to stop plastics polluting our oceans.
The Stop Plastic Pollution petition can be found here.
Client: WWF-New Zealand
Chief Executive Officer: Livia Esterhazy
Marketing & Engagement Director: Ellen Voller
Strategic Partnerships Manager: Hannah Prior
Agency: Colenso BBDO