Revolver Amsterdam and The Ambassadors and put you inside the home where 12 year old Amani works. It’s a 360° VR experience for charity for Terres des Hommes, that you won’t forget.
Terre Des Hommes’ 10 year old sex worker (avatar), Sweetie, won a D&AD Black Pencil and a Cannes Grand Prix.
If The Ambassdors and Revolver were feeling the pressure, it worked in their favour. Amani will grab your heart and give it a mighty wrench.
Because the creative and production agencies behind Terre Des Hommes’ 2015 campaign have put you right in the middle of Amani’s life. Amani is a 12 year old Kenyan girl whose daily struggles include child labour, physical violence and sexual abuse.
And because you are “inside” her story via a 360° VR experience created with Oculus Rift and a pair of headphones, you’ll feel those struggles.
In order to make the hidden visible and communicate a powerful message in an engaging way, Revolver Amsterdam and The Ambassadors had to push the boundaries of existing techniques. The stereoscopic 3D film is a first, created with a tailor-made 3D-printed camera rig, 14 cameras and a hands-on team. Every element, from the camera rig to the software, had to be prototyped and tailored, using next gen technology and innovation.
The film does more than record 360° around the viewer, it captures the entire scene in 3D, Diederik Veelo, founder of The Ambassadors LAB, explained. To record sound in 3D as well, the camera was fitted with 5 additional microphones. The sound was then mixed in surround sound to put the viewer inside the film.
“Combining these tools with a cinematic approach, you create an emotional experience new to any audience,” Veelo stated.
Raymond van der Kaaij, executive producer, Revolver Amsterdam, commented, “This has been an immensely exciting project for us. We have been seeing VR narrative experiences before, but they’ve still been iterative steps forward. With the Oculus Rift and other VR headsets, we finally have brand new tools to provide an immersive and emotional experience for the viewer, something that is able to be both familiar and totally new.
We really had to redefine our approach to cinematic storytelling, basically we had to start from scratch and rethink how an audience experiences a story that is spilled out across their entire field of view. For this specific campaign, I feel the VR view really add enormous value, the viewer can really feel and experience the story of the young girl, it creates a very strong extra emotional layer we probably would not have triggered with a regular film.”
The experience launched at a Dutch Liberation Day Festival in The Hague. On June 2, it also became available to download from the iOS App store and Android Playstore. It may be viewed online in 2D and 3D.