Calcium and Saatchi & Saatchi Wellness have become official corporate sponsors of NYF Global Awards Young Globals as well as mentors, providing internship opportunities to the 2017 competition’s winning team.
“The Global Award is one of the most relevant awards because, simply stated, we are a global industry. And the Young Globals are our future. It is where the next generation of talent gets to thrive and present itself. Of course, we’re committed to that,” stated Steven Michaelson, founder & chief executive officer of Calcium.
“What an honour to support the next generation of creative thinkers stepping up to the next level of creative excellence,” stated Kathy Delaney, global chief creative officer, Publicis Health/Saatchi & Saatchi Wellness.
The Young Globals, the only college and portfolio school competition for healthcare advertising, is now in its 4th year.
The competition provides students with a chance to take on a truly topical issue in an attempt to earn a prestigious Global Award, as well as the experience to test drive their career in healthcare advertising.
“The Young Globals provides a program for young creatives to discover the world of healthcare & wellness advertising via a test drive in the real world of healthcare agencies. No other competition provides an internship experience of this magnitude,”explained Fran Pollaro, executive director of the Global Awards.
“We’re extremely grateful for Calcium and Saatchi & Saatchi Wellness for partnering with us this year and offering this wonderful opportunity.”
The Young Globals competition is open to all college and university students, including portfolio centres, who are exploring advertising, marketing, art, design, creative writing, technology, or similar areas of creative focus.
To enter the Young Globals, students must create a speculative campaign based on a challenge brief provided by the sponsoring agencies. Students may enter individually or as a two- or three-person team.
This year’s creative challenge brief for the (fictional) National Opioid Addiction Prevention Council and invites student entrants to develop a multi-channel experience (print, social media, digital, etc.) for its project, Push Back on Opioid Abuse. The challenge is to raise awareness about opioid addiction and target an audience that feels personally immune to the possibility of becoming addicted to opioids, and underestimates how quickly an addiction to prescribed opioid medications can happen.
The Young Globals award winners will receive a Global Award, have their work shown at the 2018 award ceremony, and be given the opportunity to experience a paid internship in the summer of 2018 (minimum of one month based on their availability), at the sponsoring healthcare advertising agencies.
The deadline to enter the Young Globals is January 31, 2018. The entry fee is US$40.00.
Everything you need to know to enter is here.