There is currently an overload of real stories – mini-documentaries – about real people for brands trying to show their connection to real people.
Made up stories – human stories – still make real connections to real people so much more effectively. Plus, the good ones are memorable. And a dab of humour goes a long way towards making advertising do its job.
Y&R Dhélet (Buenos Aires) has created a good human story for telco, Movistar. A realty good story for Movistar. Everyone can relate to a Little Richard moment.
And a story about getting a phone call on a remote mountain? There is no question that the story communicates how well the brand performs.
Advertising Agency: Dhélet Y&R
Executive Creative Director: Martín Nino Goldberg
Creative Directors: Benjamín Tornquist & Iván Zimmermann
Creative Team: Santiago Narvaja & Alex Sinmaleza
Account management: Fabiana Antonelli, Belén Yusso, Florencia Gioia & Belén Carreiras
Production Manager: Luis Pompeo
Agency Producer: Juan Maidana
Production Company: Landia
Director: Maxi Blanco
Music: Papa Music