The focus of Berlin art and design studio, Zeitguised, is synthetic image creation. It was a pioneer of VR and 3D printing, creating its first project in 2001.
Recently, the studio reconnected to its arts and crafts roots with a series of original independent solo projects and artist collaborations in the material world of “phygital” objects – creations that fuse physical and digital elements.
In its fourth phygital collaboration, Zetiguised has teamed up with bag designer, Toshiki Yagisawa, and his label X-Magazine (JP/Tokyo). The result is the Bagashi bag, a “bag with a hole”, that combines both aspects of cutting edge digital manufacturing methods and Japanese craft.
The new bag is a reinvention of X-Magazines’ popular stylish woven bag – treated with a Zeitguised design algorithm. The bag is made around a hole and each hole is derived from a unique 3d shape.
Zeitguised explained, “With the algorithm defining an open-ended design process, rather than making conventional finite decisions, every shape the algorithm produces is unique and unpredicted. These shapes are used to virtually cut through the bags, shown by a transparent foil. The result is a surprising window into the bags’ contents, upending the notion that the bag serves to hold your belongings securely and hide them from plain sight.”
Each bag is handmade in Japan and has a numbered design in a limited edition of 100. All have a both a unique cut-out and an individual shamanistic charm dangling from its coloured leather handles.
The Bagashi bag is available in five Zeitguised colour schemes and will be launched at department store, Firmament, in Berlin on January 15.