World-first, category-changing, world-leading – Tooheys Extra Dry is claiming to be none of these. It’s touting itself as Proudly Ordinary. It is, however, appealing to the universal enjoyment of self-effacing humour and Australia’s national pride in its Aussie-ness. The campaign … Continue reading 72andSunny & Tooheys Extra Dry: The bravest beer ad ever created