Who's doing what in the world of commercial creativity.
Long White and Droga5 ANZ are selling sugar. Lots and lots of sugar, in the most ‘90s infomercial ever. It’s loud, it’s garish and it’s absurd. It’s for Gary’s Sugar Liquidation Sale, built on the …
Juvenile detention is meant to deter future crimes. Sadly, the opposite is often true. Musicians Making A Difference (MMAD) and Supermassive have launched an inventive idea to build more rehabilitation into young people’s detention. It …
Māori Kiwifruit Growers (MKG) is hoping to make New Zealand grown kiwi fruit the new big thing in food in the UAE. Independent Māori-owned agency, RUN Aotearoa, has created the campaign to do that in …
Asda’s product range and prices are even making the biggest Christmas cynic, the Grinch, happy. The 90-second brand ad, created by Lucky Generals and directed by Dexter Fletcher, premiered on Asda’s social channels at 7am …
The flesh being torn from the inside of a Halloween pumpkin evokes horror in a whole new way in the hands of TBWA\MCR. It becomes a ghastly metaphor for endometriosis. And the visual display won’t …
During Halloween, a guilty pleasure in Greece is dressing up as infamous serial killers or watching movies about them. But there’s another, far more vicious, kind of “serial killer” in Greece – its streets. Greece currently …
Volvo Cars USA is showing its human understanding with a docuseries that explores the bond between people, families, and their car – and it is taking it into family homes. The four-part series, The Family …
A sunbed and a pool umbrella make their way through exquisite gardens to the METT hotel in Singapore – and once inside they explore the place. Intrigued? That’s the idea. Forsman & Bodenfors Singapore has created …
Ghosts and ghouls are nothing for anyone with a baby or toddler. Their real terror is the diaper blow-put. DAVID New York and Huggies are bringing the horrors of baby blowouts to life this Halloween …
Zulu Alpha Kilo has produced another scorchingly funny parody of the advertising industry, this time having fun with its awards obsession. Some will go to any lengths to win and Z.A.K. holds up a mirror …
Where do you go to after all the Halloween shenanigans? In Costa Rica, KFC wants it to be its place. So Havas Costa Rica sent out reminders that the fast-food chain is embedded in the …
We may well look back on 2025 as the year of the indies. While holding companies and agency networks struggle with the demands of change, indies are not only emerging, but many are thriving. Most recently, …