Details of what the Omnicom-IPG merger means have been released. The new holding company is led by John Wren as CEO and organised into seven core divisions. Omnicom Advertising, its creative arm, will continue to be …
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Who's doing what in the world of commercial creativity.
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TBWA\NEBOKO & McDonald’s: The Grinch isn’t needed to ruin Christmas in the Netherlands
December 2, 2025
The Grinch is meddling with the joy of Christmas at McDonald’s throughout the world. But McDonald’s Netherlands is immune to his mischief. He’s not needed there. In an ironically joyful campaign, TBWA\NEBOKO takes a humorous …
Verify You Are Human is a Christmas campaign by US agency, Doner, for courier service, The UPS Store, led by the story of a young man searching online for the right present for his mum. …
Droga5 ANZ: Hard Rated campaigns to send a Kiwi in Australia home
December 2, 2025
Australia’s number one RTD, Hard Rated, landed in New Zealand earlier this year, launching with a cheeky campaign that leant into the trans-Tasman brain drain, which, according to the brand, may have simply been caused …
VML Dubai: HSBC turns the world’s tallest building into the story of a “life truly lived”
December 2, 2025
VML Dubai’s activation to mark the arrival of an enhanced HSBC Premier is spectacular in its production. Created with Hanzo Films, the light show on the Burj Khalifa united more than one million LEDs and …
Just in time for cosy season, UltraSuperNew and SKYN have launched a Christmas campaign spotlighting the softness and intimacy that connects couples at a deeper level - by putting their connection to the ultimate test …
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AME Awards 2025
ADFEST 2026 will be a three-day festival of exploring the limitless potential of humans and powerful forces that can elevate them. That’s not something you want to miss. The festival, Human+, running from Thursday 19 to …
It’s party season throughout the world. That tends to make the roads even more dangerous, because it tends to makes drivers even more careless. While FCB London and Think! are warning young male Brits that …
FCB London & Think! remind young males one bad drug driving decision has many consequences
December 1, 2025
December 1 begins party season in the UK. It also launches FCB London’s platform and commercial for the Department for Transport’s road safety campaign, THINK!. It’s the first THINK! campaign on drug driving in 10 …
Beer advertising in Asia is all about high-energy celebrity endorsements. McCann Worldgroup has given Hoegaarden beer something very different - a capybara to stroke. With workplace burnout and societal pressure at an all-time high among …
Behind the Work that Won: Death of a Salesman by BBDO China
November 29, 2025
This year, BBDO China added to its history of unexpected, hilarious and entertaining ideas for Five Star Chicken with a 4.45 minute film, Death of a Salesman, about an absurd quest to achieve five stars …
adam&eveDDB & Deutsche Telekom: The Stranger Things thrill does its magic for MagentaTV
November 29, 2025
Deutsche Telekom and adam&eveDDB London & Berlin have created their own Stranger Things “episode” for MagentaTV. The partners reunited Finn Wolfhard as Mike; Gaten Matarazzo as Dustin; Noah Schnapp as Will; and Caleb McLaughlin as Lucas …