Gosh DDB Sydney is doing a good job of making Westpac likeable, approachable and now reassuring. And that began at a time when making people trust any bank was mission impossible. The new campaign has a …
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Who's doing what in the world of commercial creativity.
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Associate creative director, Kat Mercer, has written a poem for International Women’s Day. It’s not a celebratory poem. She feels that there is little to celebrate. Instead, it’s a rallying cry. I’m a woman. I …
Loewe’s Fall-Winter 21 campaign makes news
March 6, 2021
Fashion (and perfume) campaigns are not always creatively interesting. This one is. Loewe creative director, Jonathan Anderson, has led a campaign that presents the brand’s Fall-Winter 21 collection in a very different format – as …
SheSays UK: Spam your boss for equality
March 6, 2021
IWD campaigns come and go – go quickly. Companies tend to shout loudly for a day then forget all about it. SheSays UK wants this IWD to have a lasting impact on women's rights so …
This IWD campaign by animation and design studio This Thing of Ours (part of the Waste family) shows that women’s abilities must be acknowledged. It’s an animation created in collaboration with 90 talented female illustrators …
It’s a very different Sydney Gay and Lesbian Mardi Gras this year. There will be no street parade on Saturday March 6 and no floats. The parade will be held at the Sydney Cricket Ground with …
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Happiness Saigon, an FCB alliance: Lay’s plug-in triggers YouTube sub-titles when it hears crisps crunching
March 5, 2021
How do you make Lay’s Potato chips the coolest chips around for an audience that spends hours and hours eating crisps while watching YouTube but doesn’t pay enough attention to ads? If you’re Happiness Saigon, an …
Momentum Energy floods Victoria with happiness
March 5, 2021
A campaign by Momentum Energy for Victorians that’s just about making people happy. It’s not what you expect from an energy provider and that’s one of the assets that put the campaign on a high …
Clemenger BBDO Melbourne launches a content unit
March 5, 2021
A decade ago, content was an emerging way for brands to communicate. It is now well and truly embedded in creative communications and the requirement for requirement for high quality, efficient content production tailored to …
Russian bank, Tochka’s, advertising is un-bank-like. That’s strategically important. It’s not an average bank; it’s a bank for entrepreneurs. The bank has been aligning itself with their maverick thinking (real or wishful) in bold left-of-centre …
Dojo, 1stAvenueMachine & Zauberberg: If you ever thought Klarna was just like the others…
March 5, 2021
"What should I wear?" and "Who or what is Klarna?" The answers are simple; how they're answered is wild in Klarna's new parody commercial by Berlin creative agency, Dojo. The 60-second spot is presented by entertainer …
72andSunny: What makes a man, a man
March 5, 2021
72andSunny is presenting its next New Narratives event, Mapping Modern Masculinity on Thursday March 18 1-2pm AEST via Zoom, so anyone in the world can join. The event, co-hosted by CrowdDNA, explores changes in the way …