Deutsche Telekom and adam&eveDDB London & Berlin have created their own Stranger Things “episode” for MagentaTV.

The partners reunited Finn Wolfhard as Mike; Gaten Matarazzo as Dustin; Noah Schnapp as Will; and Caleb McLaughlin as Lucas at Mike’s house in a film that authentically recreates the look, feel and tension of the show – as well as its power as a drawcard. The campaign borrows the instantly recognisable Stranger Things universe and its nostalgic ‘80s look and feel to dramatise the challenge of finding everything back then versus the simplicity of having it all now with MagentaTV.

Running across TV, VOD, radio, outdoor and social, the ‘Everything In One Place’ campaign, created with adam&eveDDB London and Berlin, reminds audiences that all their favourite worlds – from Hawkins to Hollywood – are united in one place, through MagentaTV.

Production design for the film was led by Sean Brennan, the show’s original set designer, who helped recreate four Stranger Things rooms with meticulous accuracy – even revealing a previously unseen corner of Mike’s basement. DoP was Lachlan Milne, the cinematographer for key episodes of Seasons 3 and 4 of Stranger Things. His involvement ensured the spot captured the show’s unmistakable visual magic – from its nostalgic lighting to its cinematic framing.

The “machine” in the film was actually built entirely over several weeks and was fully functional right up until its on-screen meltdown. The art department designed more than 300 bespoke VHS titles and ‘80s movie artworks. Interspersed with these, Deutsche Telekom licensed five key films to maintain a level of authenticity to the period: E.T., Back to the Future, Alien, Commando, and The Empire Strikes Back.

Post-production house, Katalyst, collaborated with the Netflix production team to bring to life the Upside Down vines in the ad.

The Billy Squier’s Lonely Is the Night soundtrack, is an epic of the era that perfectly captures the spirit of the ‘80s, woven together with original score elements from the series to maintain the show’s iconic soundscape.

To mark the partnership, Telekom will flip its ‘T’ logo upside down across TV, social and retail in Germany. The brand has also created a treatment for its sound logo, reimagining the mnemonic with a familiar Stranger Things synth effect added.

Michael Falkensteiner, head of marketing communications and devices at Deutsche Telekom, stated, “We want to bring people together through great content and emotional experiences and create moments that inspire and connect in the long term. MagentaTV stands for Entertainment at its best and is the gateway to their favourite worlds of entertainment – all from a single source and in one place. This campaign boldly celebrates the Stranger Things universe, with a unique brand twist.”

Paul Knott, creative director, adam&eveDDB London, added, “Being entrusted with the Stranger Things world for this Telekom campaign, as the series approaches its epic finale, is a profound honour. The show has been a cultural touchstone, and we are keenly aware of the weight and excitement surrounding its conclusion. Our goal was to craft a campaign that captivates audiences, while respectfully celebrating the incredible legacy the Duffer Brothers created. With the help of our amazing clients and production teams, we hope we have done them proud.”

The campaign will run until December 31 across TV, VOD, DOOH, radio, social, online and POS in Germany, Austria, Czech Republic, Slovakia, Hungary, Croatia, and Greece.

Credits:
Client: Deutsche Telekom [MagentaTV]
Senior Vice President Marketing Communications & Devices: Michael Falkensteiner
Chief of Brand: Ulrich Klenke
Vice President of Marketing in Commercial Management TV & Entertainment: Arnim Butzen
Head of Market Communications: Philipp Friedel
Head of TTL Campaigns: Olga Bade
Marketing Managers Communications: Wolfgang Thomas & Silke Ploetz 
Vice President of Product & TV: Dr Jörg Richartz
Product Lead: Mirjam Clever
Head of Marketing in Commercial Management TV: Gaby Linsenmaier

Creative Agency: adam&eveDDB (London & Berlin)
Creative: Ant Nelson 
Chief Creative Officers: Mike Sutherland & Paul Knott 
Creative Directors: Pauline Ashford, Mike Kennedy, René Herder
Senior Art Directors: Daniel Deckarm & Dominique Winkel
Head of Production: Meike van Meegan

Producer: Sally Patterson 
Senior Planner: Zayem McTear 
Planner: Gem Kaya 
Chief Executive Officer: Miranda Hipwell
Business Directors: Stephanie Taylor & Skye Gay
Account Director: Stephanie Taylor 
Account Manager: Lauren Dixon 
Managing Director: Martha Rzeppa
Executive Client Director: Simon Hanson
Account Managers: Marina Wert & Mariana Solis Haro
Senior Project Manager: Vidya Varsani
Design: Carl Warren @ adam&eveDesign

Production Company: Anorak x MJZ
Director: Nick Ball
Director of Photography: Lachlan Milne
Executive Producer: Christiane Dressler
Producer: Birgit Damen
Production Designer: Sean Brennen

Service Company: OPC
Editing Company: Stitch
Editor: Leo King 
VFX: Katalyst Berlin
VFX Coordinator: Steffen Rothinger
Colour Grading: Colour Collective
Colourist: Alex Bickel
Soundtrack: Lonely is the Night by Billy Squire
Music: Telekom x Live Nation partnership
Sound: Sine studios
Lead Engineer: Phil Bolland
Head of Production: Caroline Jemirifo