Of all the branded merchandise, this one has to be the most fun. It’s a Budweiser “throne” for dogs and cats and this is the idea behind it: NBA is back, which means that people will be reclaiming the couch in front of the TV – a spot that the family pet otherwise “owns” as his throne. Pets are about to be demoted to a position on the floor.

As NBA sponsor in Brazil, Budweiser has acknowledged that it must take some of the blame for the whole situation. In order to fix this, the King of Beers has manufactured little beds worthy of these “real kings and queens at home”.

Bud made a partnership with the largest Pet Care shop in Brazil to create special dog beds for this special kind of royalty. The beds have been distributed to influencers to promote the campaign, and the bed is already available through the Pet Care Shop e-commerce, in different sizes. Sales profit will be reverted to animal protection NGOs.

Budweiser agency, Africa, has created the campaign film and it is being run in Brazil.

Credits

Agency: Africa 

Chief Creative Officer: Sergio Gordilho

Executive Creative Director: Matias Menendez

Creative Directors: Fernando Marar & Rodrigo Barbosa

Creative Team: Alexandre Giampaoli & Lucas Adam

Digital Strategy: Alexandre Dourado Navaro

Creative Team & Digital Strategy: Bruno Reis & Joao Corazza

Client Services: Heloisa Pupim, Francine Pellacani & Juliana Pastori

Media: Rodrigo Famelli, Tony Arbex, Bruna Morano, Leonardo Cezar de Araujo & Fabio Vanucci

Planning:  Aldo Pini, Wesley Gagliano & Tuiuiu

Agency Producers: Rodrigo Ferrari, Tais Olhiara & Ian Inglez

Production Company: Stink Films

Director: Vira-Lata

DOP: Yuri Maranhao

Art Direction: Patricia Pereira

Assistant Directors: Rodrigo Bontempo & Andrea Cristina de Campos

Director of Production: Nani Matias

Local Production Coordinator: Carolina Cherobim

Executive Director:  Ingrid Raszl

Executive Producers: Renata Dumont, Carolina Junqueira, Tico Cruz, Camila Martinez, Ana Gazal & Marcela Amstalden

Production Coordinators: Paula Macedo, Rogerio Maestro, Mariana Kerche & Amanda Grell

Post-Production Coordinators: Roberta Bruzadin & Marcela Antunes

Editing: Giordano Maestrelli

Post-Producer: Marilia Ramos

Post-Production Company: CLAN VFX

Colour Grading: Osmar Jr.

Sound Design & Mix: Audioink

Sound Producer: Filipe Derado

Sound design: Rodrigo Tedesco

Client: AB InBev (Budweiser) 

Client Team: Bruna Buas, Alice Alcantara & Carolina Caracas Gargione