Of all the branded merchandise, this one has to be the most fun. It’s a Budweiser “throne” for dogs and cats and this is the idea behind it: NBA is back, which means that people will be reclaiming the couch in front of the TV – a spot that the family pet otherwise “owns” as his throne. Pets are about to be demoted to a position on the floor.
As NBA sponsor in Brazil, Budweiser has acknowledged that it must take some of the blame for the whole situation. In order to fix this, the King of Beers has manufactured little beds worthy of these “real kings and queens at home”.
Bud made a partnership with the largest Pet Care shop in Brazil to create special dog beds for this special kind of royalty. The beds have been distributed to influencers to promote the campaign, and the bed is already available through the Pet Care Shop e-commerce, in different sizes. Sales profit will be reverted to animal protection NGOs.
Budweiser agency, Africa, has created the campaign film and it is being run in Brazil.
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Matias Menendez
Creative Directors: Fernando Marar & Rodrigo Barbosa
Creative Team: Alexandre Giampaoli & Lucas Adam
Digital Strategy: Alexandre Dourado Navaro
Creative Team & Digital Strategy: Bruno Reis & Joao Corazza
Client Services: Heloisa Pupim, Francine Pellacani & Juliana Pastori
Media: Rodrigo Famelli, Tony Arbex, Bruna Morano, Leonardo Cezar de Araujo & Fabio Vanucci
Planning: Aldo Pini, Wesley Gagliano & Tuiuiu
Agency Producers: Rodrigo Ferrari, Tais Olhiara & Ian Inglez
Production Company: Stink Films
DOP: Yuri Maranhao
Art Direction: Patricia Pereira
Assistant Directors: Rodrigo Bontempo & Andrea Cristina de Campos
Director of Production: Nani Matias
Local Production Coordinator: Carolina Cherobim
Executive Director: Ingrid Raszl
Executive Producers: Renata Dumont, Carolina Junqueira, Tico Cruz, Camila Martinez, Ana Gazal & Marcela Amstalden
Production Coordinators: Paula Macedo, Rogerio Maestro, Mariana Kerche & Amanda Grell
Post-Production Coordinators: Roberta Bruzadin & Marcela Antunes
Editing: Giordano Maestrelli
Post-Producer: Marilia Ramos
Post-Production Company: CLAN VFX
Colour Grading: Osmar Jr.
Sound Design & Mix: Audioink
Sound Producer: Filipe Derado
Sound design: Rodrigo Tedesco
Client: AB InBev (Budweiser)
Client Team: Bruna Buas, Alice Alcantara & Carolina Caracas Gargione