The International ANDY Awards has announced its 2024 winners. As the first industry award show of the season, the ANDYs continue to find ways to reinvent the award process to serve the global advertising community better.

The major winners are:

Best In Show GRANDY was won by Marcel for WoMen’s Football for Orange, a campaign that helped expose the biases of women’s football, in particular a widely-held belief that the women’s team lack technical skills. The campaign only meant for the French market went viral worldwide.

Best in Show Bravery went to MRM Chile for We Didn’t Write This for NotCo/NotMilk, created as the company fought through a strong lawsuit in which presented them as a company without scruples that was misleading consumers to buy a product that was not milk. After years of back and forth, the agency took several excerpts from the lawsuit and turned them into ads – as the lawyers’ writings turned out to actually define NotMilk in the perfect way.

Best In Show for Craft was won by  Accenture Song’s The Monkeys for Play It Safe, for Sydney Opera House’s 50th Anniversary to reawaken Australia’s once-great creative spirit – the defiant, reckless, boundless dreaming that led to a place like the Sydney Opera House being built in the first place.

In addition, The Monkeys were presented with the Best of Region title in APAC.

Best In Show RESET went to McCann NYfor AdLam for Microsoft, for its Adlam alphabet helping to preserve a culture.

McCann Worldgroup then secured Network of the Year and IPG won Holding Company of the year with a total of 26 wins across their agencies.

The Public Service and Social Good award was won by Publicis Conseil and Solar Impulse for Ready to Vote, a campaign around solving the gap between environmental challenges. As Solar Impulse continues its efforts in sharing work that is meant to have great impact on society, the agencyhas been awarded a $10,000 donation from The International ANDY Awards to continue its work.

Other awards include:

• Best of Region:
  • Europe: Proudly Second Best, DAVID / INGO + IKEA
  • LATAM: The Artois Probability, GUT + Stella Artois / AB Inbev
  • SWANA: Schoolgirl Newscasters, Impact BBDO + EBM
  • APAC: Weather Anything, The Monkeys, part of Accenture Song + Macpac
• Honorary Distinctions:
  • Independent Agency of the Year– Rethink
  • Holding Company of the Year – IPG
  • Network of the Year – McCann
  • Brand of the Year– Apple
  • Best New Agency: Orchard Creative
  • Production Company of the Year – Park Pictures
  • Best In-House of the Year – Google

The ANDYs organisation invests in the future of the industry by earmarking funds each year to further support the creative endeavors of those beginning their careers.

Best In Show within the Student Competition belongs to Delivery for Mr. Frogula from Filmakademie Baden-Württemberg. The Best in Show Student Award comes with a $10,000 Scholarship for the creative team.

For the first time ever, the Jury acknowledged outstanding craft within the student competition. It was awarded to students at University of Television and Film Munich for their work Hyperlink Rabbit Hole.

The Jury also acknowledged merits of innovation from students of Sookmyung Women’s University for their work Google Walkers.

Find full list of the 2024 ANDY Winners here.