Roojai Online Insurance is Thai – weirdly, with a kangaroo in its corporate identity. BBDO Bangkok has given it a reason to exist. It’s big and strong and it minimises the most common response to an accident – frustration. By association, so does Roojai Online Insurance, with the famous kangaroo symbolising agility, support, and care.

The hero commercial is the newest example of Thai advertising’s flair for absurd humour and for capturing relatable human truths. It was directed by Cannes-winning director, Un Wuthisak from Factory 01.

A second commercial will be released in July.

Credits:

Agency: BBDO Bangkok
Chief Creative Officer: Thasorn Boonyanate
Creative Director: Rook Floro
Creative Group Head: Supalerk Silarangsri
Agency Producer: Paramee Soontornwuttinun
Senior Copywriter: Supakit Sukaroj
Art Directors: Todsapon Sripuvatanik & Achiraya Wongtrirat
Group Business Director: Taksina Vasaruchapong
Group Account Director: Mira Komolwanich
Account Manager: Pornchanok Wuttitanakorn
Head of Brand & Digital Planning: Prasit Kunanuphanchai
Strategic Planning Manager: Nonpakorn Ittiamornphat
Project Manager: Thananya Tagoporn
Art Studio Manager: Kulvadee Apiyanon
Art Studio Officer: Panithan Prodpran

Production Company: Factory01 
Director: Wuthisak Anarnkaporn
Executive Producer: Rungtawan Nanthasaen
Director of Photography: Abhisit Prasongsup
Assistant Director: Mattanee Uajaremsup
1st Assistant Director: Wityawat Lakam
Production Designer: Wanlop Plumseet
Post Producer: Wipawee Khirirat
Editor: Chaleamchon Natipat
Colourist: Rattakhet Naimuang
Sound Engineer: Artit Vongmetta @ Mellowtunes
Post Production House: One Cool Production