In this week’s episode of Black T-shirts, the world’s only podcast dedicated to XXL creativity for business, Adam Ferrier and Brent Smart are joined by Wanda Pogue, global chief strategy officer of VaynerMedia, the creative agency that’s anything but traditional.

The traditional agency model is undoubtedly under threat. However, we are now seeing new independent brands with new agency models flourishing. One of the faster and bigger success stories in agency models is VanyerMedia, founded by the iconoclastic Gary Vaynerchuk. 

Wanda Pogue, CSO of VanyaMedia, speaks about how her understanding of creative strategy has evolved from her days at Saatchi & Saatchi to now being on the trailblazing side of the industry in an agency that prides itself in finding innovative new ways to tell brands’ stories. She talks about the value of creatives who make, and strategists who focus on strategy after the idea. 

Wanda also explains the concept of putting vast amounts of creative ideas into the world, listening carefully, and doubling down on what works. This model takes them from social posts to Super Bowl ads with confidence. 

Have a listen. 

All episodes of Black T-Shirts will be available via premium podcast creators, MIK Made. You’ll also be able to listen now for the first time as a vodcast on the Black T-Shirts YouTube channel.

Adam Ferrier is the founder of Thinkerbell. Brent Smart is CMO at Telstra.

Black T-Shirts is supported by Mixed Media Modeling company Mutinex. The Pub Test is brought to you by ultra fast and accurate research platform Ideally.

Find Black T-Shirts here.