Bridget Jung has become executive creative director of Ogilvy Public relations from Marcel Sydney where she was digital creative director. She returned home eighteen months ago from Paris, where she had been senior vice president and chief creative officer of DigitalsLBi and executive creative director at Ogilvy One.

Jung commented, “There’s never been a more exciting time to join PR. Earned influence is becoming more central to organisational and business success as we saw at Cannes this year. Ogilvy PR is already producing outstanding creative thinking and I jumped at the chance to work with the agency’s incredibly talented teams and fantastic clients. I’m looking forward to joining a different type of agency that demands a more inventive approach to creative thinking.”

The agency searched across all disciplines to find the right cultural and creative fit for the ECD position, noted Ogilvy PR Australia chief executive officer, Kieran Moore. Its emphasis was on finding someone who was free from thinking about channels and disciplines and able to work across the range of briefs the agency works on – from consumer, to business, to corporate and to government.

“Our clients face incredible change and disruption every day.  Great ideas are becoming harder to come by – and more central – to our clients’ business successes and how we earn them influence,” Moore stated.

“While we have an extraordinarily creative team, it was time to appoint an individual to lead the charge and push us forward as an integrated communication discipline.

“We went through a rigorous process to find the right creative lead, and Bridget stood out, as a multi-disciplinary thinker who really understands the power of earned media. We’re excited about this new, energetic and creative approach she will bring to the agency and each of our businesses.”

Jung will work across all of Ogilvy PR’s sectors – corporate, health, brand, business and technology and will join the company’s executive leadership team, reporting to deputy chief executive officer, Richard Brett and working in close partnership with Kaz Scott, director of planning and strategy.