Don’t you want to know how many Bad King Jr Meals Burger King is going to sell? It’s a brave parent who will risk a tantrum to order a meal deal minus the toy.
We already know that Burger King and its agencies throughout the world are brave. This new Belgian campaign by Buzzman comes hot on the heels of the Moldy Whopper, created by Ingo, David and Publicis last week.
Ostensibly, the idea behind the toyless meal is to punish badly-behaved children and Buzzman has created a cinema ad and a series of social media films to promote it.
It may also be a brilliant (if unintended) way to wean parents and children off plastic toys or, at least, draw attention to the problem?
Burger King and McDonald’s come to terms with the problem of plastic in the UK
