Whoever thought that being good to yourself could cause you so much grief? The wellbeing movement’s sidekick is the guilt movement. Being good isn’t easy. Being advised, warned and judged isn’t fun.
Buzzman and Burger King France have captured the mood of the moment of so many. In a very relatable, and no doubt very welcome to so many commercial, the burger chain is offering relief from all those do-good directives – Listen to yourself.
After failing at so many do good attempts, and even ending up with a cold in the process, the star of the commercial yields to the do good-ness of pleasure.
Buzzman is rather good at making Burger King ads, isn’t it?
Buzzman: Burger King launches the toy-free meal for bad kids
Buzzman: Burger King lets you know where its restaurants aren’t
Credits:
Agency: Buzzman
President & Executive Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Art Director: Pierre Cognard
Copywriter: Guilhem Barbet
Managing Director: Julien Levilain
Head of Account: Loïc Coelho
Account Executive: Guillaume Lhoste
Head of Strategic Planning: Clément Scherrer
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Rights Management: Dee Perryman
Head of TV Production: Vanessa Barbel
TV Producer: Benoit Crouet
Production Company: Insurrection
Director: Rudi Rosenberg
Sound Production: Schmooze
Client: Burger King France
Marketing Director: Alexandre Simon
Product Marketing Officer: Carole Rousseau
Communication Manager: Lucile Zoude
Marketing Product Managers: Caroline Moowneesawmy, Laurine Horellou & Kevin Grandidier
