BRAND EXPERIENCE & ACTIVATION
1 Grand Prix, 10 Gold, 29 Silver & 30 Bronze Lions were awared in Brand Experience & Activation.
Weber Shandwick won the Grand Prix for The First Edible Mascot for Pop-Tarts.
Gold winners:
- Gut, Mayo Haters for NotCo
- McCann, The Everyday Tactician, for Xbox
- Le Pub, Pub Museums, for Heineken
- Maruri, Rice of Glory, for Super Extra
- Wieden + Kennedy, Doordash-All-The-Ads, for Doordash
- Rethink, Coors Lights Out, for Coors Brewing Company
- FCB Chicago, The Last Barf Bag, for Dramamine
- Tombras, Sweethearts Situations, for Sweethearts
- Circus Grey, Sightwalks, for Sol Cement
- DM9, Clean Sponsorship, for Consul
Australia’s winners:
- DDB Australia & adam&eveDDB London won Silver for McDonald’s The Original Mouthful
- CHEP Network won Bronze for School Strike 4 Climate Doctor’s Certificate
- VML & AIRBAG won Bronze for Honest Eggs Co. FitChix.
CREATIVE BUSINESS TRANSFORMATION
1 Grand Prix, 1 Gold, 2 Silver & 4 bronze Lions were awarded in Creative Business Transformation
LePub won the Grand Prix with Refurb, for Philips.
- The Gold winner was Publicis Conseil, Renault – Cars to Work, for Renault.
CREATIVE COMMERCE
1 Grand Prix, 4 Gold, 5 Silver & 9 Bronze Lions were awarded in Creative Commerce.
Publicis Conseil won the Grand Prix for Renault – Cars to Work, for Renault.
Gold winners:
- VML, Oreo Calls, for Oreo
- DM9, Audience Delivery, for IFood
- MRM, Samsung Throwback Deals, for Samsung
- Edelman, SHT, for IKEA
Howatson + Company won 1 Bronze for Australia, for Matilda Bay Hazy Lager Your 2nd Favourite Beer.