If there has been any good in Covid it is that it has stimulated creativity in people who would otherwise give all their talent to day jobs (with brief barriers and holy cows) and looking …
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Who's doing what in the world of commercial creativity.
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Jeff Bezos’ space flight hasn’t been universally popular but it has been immensely useful for Jon Stewart, who has created a parody trailer, for his Apple TV+ Show, The Problem With Jon Stewart which is …
“I like to tell human stories but in particular about women. I love casting beautifully spirited and strong women in everything I do and it’s become a part of my work.” It has become intrinsic …
Is there a vaccination campaign more motivating than this one? It is relatable. It is human. It is honest. And it is positive. There is no preaching. It goes straight to the heart. The campaign, One …
DDB Group Sydney & Volkswagen: The TV ad you can play
July 19, 2021
How do you get people to pay attention to ads on TV? That question has been plaguing brands and agencies ever since second-screening became a thing. DDB Group Sydney has nailed the answer. DDB and Volkswagen are …
Rob Morrison: Is this generation better at name calling?
July 17, 2021
At one point in my career in advertising the name "the boys" in the creative department called my art director and me was "the space cadets". It very cleverly relegated us to an unfavourable position …
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AME Awards
Cresta Awards 2021
Intense, provocative, controversial. Sydney independent directing duo, VERSUS (Jason Sukadana & Tanya Babic), has captured the urgency of Ghanaian-Australian music artist, Genesis Owusu’s, message in his live performance of The Fall as well as the …
Kong Studio: The headless chicken making Kong stand out
July 17, 2021
Surely this is the best self-promotion of the year? London animation studio, Kong’s Mike The Headless Chicken is a tough contender to beat. And it’s part of a series, Long Story Short. https://youtu.be/HDPl9SwnS1c The series’ concept is …
Jaguar has launched an all-electric car, the I-Pace, into the New Zealand market with an ambitious in-camera experiential art installation, directed and photographed by Fish&Clips director, Jeff Wood. The film, which adds to Jaguar’s long-running international …
4Creative: Super.Human makes it a trifecta of creative brilliance for Channel 4’s Paralympic Games campaigns
July 15, 2021
When you’ve won three D&AD Black Pencils for two campaigns for the same “product”, coming up with a third great is improbable. 4Creative, has achieved the improbable for Channel 4’s Tokyo 2020 Paralympic Games campaign. This …
Karen (Kaz) Maurice-O’Leary is the “Kiwi remote brain in USA for Facebook's Creative Shop”, or more formally, Facebook Creative Strategist/AR/VR/Mobile Interactivity. She is also a recovering workaholic and the founder of a movement, The Bolognaise …
Emotive, uplifting, riveting: The YDA jury list
July 13, 2021
Presenting a jury for an industry award show can be done in many ways. Most of them, let's be honest, are boring. The Young Director Award’s way is not. The YDA has found a remarkable way to …