Welcome to the Age Bridge Award #2. While we’re all fighting something more immediately important than ageism right now it is heartening, nonetheless, to start to see some really exemplary work that pushes the boundaries …
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#GlobalCreativeReview: Submit your idea to solve the UN’s Covid-19 problems to the world’s top creative leaders
April 3, 2020
The Stable received a message from FCB Inferno overnight. It began, “One of the creatives from our Belgium office was involved in this project, and I wanted to help support by sharing with you…” I want …
Remember when every advertising production had a list of “must haves”? A huge list of must haves? Well, in the last few weeks, some really wonderful work has been created without most of them. This …
Bras are not comfortable. (This statement is meant for the male population. Women are well aware of its truth.) Underwear brand, Sloggi, has pitched in to help with a bra called Oxygene, that’s wire-free and …
What creatives do in isolation #4…is not new, just newly powerful. By Luke Martin, Head of Product, 72andSunny Sydney
April 2, 2020
Making things in isolation isn't a new concept. By Luke Martin, head of product, 72andSunny, Sydney Luke Martin It is now more important than ever to be resourceful when it comes to planning creative executions and shaping the …
The first time I saw Ogilvy Melbourne’s Easter Cadbury commercial on TV, I cried my eyes out and had an instant desire for chocolate. I don’t think it was because I’d been cooped up in …
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Cresta Awards 2020
Sweetshop
Andys Awards 2020
You don’t expect an auto share club to deliver a heartwarming father and son story. Toronto luxury auto share company, RCLUB, has. You don’t expect it to be perfectly paced, grip your nerves tightly throughout (a …
Cyndi Lauper’s True Colours has always made eyes well up with tears, but Energy BBDO and Jack Daniel’s have given it even more power to tug at people’s heartstrings. They have used the song in a …
This Croatian campaign is not COVID-19 related. It was launched for International Women’s Day by CLM BBDO and NGO, CARE. Women’s equality may not be THE cause right now but the need to achieve it …
Of all the campaigns for people with Down Syndrome, this is the one that should break your heart, be remembered and create real change. It’s a very simple social experiment. Two playrooms were built and …
Crises bring ideas to the fore. Some good, some not. Some wonderful. Hoarding supermarket products was NOT a good idea. The Bondi Beach party was NOT a good idea. Trump wanting to end US lockdowns …
Paper towels and tissues became the second and third most wanted products in Australia two weeks ago (after toilet paper), but for decades before that, they were definitely in the low-interest category and their fifteen …