Who's doing what in the world of commercial creativity.
Branded stories about elite athletes are mildly interesting. This one for sportswear brand, On, is riveting. Not to undermine its hero, Olympian skeleton race, Akwasi Frimpong, who has faced just about every obstacle a human …
Pol has been delighting Posten’s audiences by rewriting Christmas history since 2019. For Posten’s 375th anniversary, Pol has rewritten Posten's history. It’s even funnier. Its storytelling more wildly creative. 375 years is told by Bacon …
That commercial about understanding each other and dealing with a difficult day is running on TV again. Australia Day is on the horizon. It's the dilemma no one has the balls to solve. But Rob …
A two-and-a-half minute ad you want to watch again and again? Yes, it’s possible. Director, Kiran Koshy and US agency, Tombras, have given 2.20 minutes of completely bonkers musical video fun to US, chicken chain, …
Unless you’re one of the 1% of Aussies who complain year after year about this or that in MLA’s annual Australia Day commercial (Mark McGowan, this is probably your year), you love The Monkeys’ provocative …
ESPN Postseasoning. It’s actual seasoning – a mixture of herbs and spices. If that doesn’t make you smile, the last two years have taken too great a toll perhaps? The idea, in advance of the …
So many real estate ads are hilarious. Unintentionally hilarious. But every now and then there is a real estate campaign that breaks the mould of awful. Here’s one by London agency, isobel for Savills. A Savills Love Story’s …
Most people are familiar with Apple Watches’ fitness tracking and notifications. Apple has invested a significant amount of ad dollars into promoting these two features. This year, it is highlighting an unfamiliar feature – saving …
If you thought that Ryan Reynolds’ ad ideas had become a little predictable of late, get prepared for a wonderful surprise. Maximum Effort has seized on an opportunity afforded by Public Domain Day in the …
In August, UK agency, Joint, began a series for Amazon Prime that rewrote Cleopatra and Rapunzel’s stories in the campaign, Prime Changes Everything. They were good. Now the agency has rewritten medusa and Napoleon’s stories. …
Karen’s reign is over. Emily has moved in. Of course, the real Emilys of Paris are less than thrilled with their tiara, but for BETC and learning language-platform, Duolingo, it’s a triumph. The partners have …
If Above + Beyond had launched Properchips as a lentil chip, it’s unlikely that it would soar to fame quickly. The agency has been much cleverer. It has launched chips done properly, with a wild …