Who's doing what in the world of commercial creativity.
It has been a long month of many Christmas commercials. But the world may have saved the best for last. An adorable, quirky twist on the Christmas joy of sharing with family and friends comes …
The surprise ending of the year. Do not watch this commercial with your children – and not just because it questions the reality of Santa. In a deluge of Christmas commercials, 10 Days’ X-rated ad …
Wolf BKK’s mastery of absurd humour injects itself into a sale commercial unlike any other, for Central Department Store’s Black Midnight Sale. It’s a very human twist on the joy of giving, Keep the Best …
Publicis Groupe is top dog among holding companies. The largest holding company in the industry. That Olympic achievement is being noted by official Olympic hype man, Snoop Dogg, in this year’s Publicis Groupe end of …
Noah Marshall is a master of human connection – the joyful relationship between a grandma and her grandson, the struggles of teenage daughter and her newly blended family. He tells stories that are sensitive, empathetic …
https://www.youtube.com/watch?v=AEBcdEeWP40 Three Drunk Monkeys. Possibly (and that’s ironic) not the best name for a new Sydney agency that wants to be taken seriously, but unquestionably a talking point. However, it was the work that the fledgling …
Every now and then a campaign captures both the mood of the moment and the spirit of its brand. Australian indie, Born’s, campaign for Spring Bay Mill is one of those. You see, Spring Bay …
One of the biggest “fairy stories” in culture is that most people have perfect sex. Whether it's rhythmic thrusting in time to the Champions League theme tune, or a seriously uncomfortable misplaced finger, there's no …
Saatchi & Saatchi has unveiled the answer to Waitrose intriguing Christmas mystery, who stole the Christmas dessert, with a reveal of the pudding pilferer as Steve is caught red velvet handed. The campaign, Sweet Suspicion, A …
In Netflix’ advent calendar of (largely implausible but highly addictive) Christmas romcoms and love stories, is a Mills & Boon-style classic called Hot Frosty about a woman who falls in love with a snowman (yes, …
When you’ve seen all the Christmas ads, along comes a post-Christmas ad so real, so funny and so endearing that you actually think, “Lucky you’re with AAMI”. Even if you’re not. https://www.youtube.com/watch?v=WLmE-fpd374 The AAMI commercial is by …
Blinkink director, Will Wightman’s music video for Tommy Holohan and Megra’s new song, Show Me The Sky, is unsettling. Captivating and unsettling. That it’s personal is no doubt part of its magnetism - demonstrating the …