Jessica Stahl’s art makes a statement. Both meanings intended. Stahl uses her art to provoke change. It also stands out. This 4th of July, Stahl spearheads a guerrilla campaign in which her community takes over the …
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Who's doing what in the world of commercial creativity.
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Rob Morrison: Mind your f*cking language
July 1, 2022
I love words. I love playing with grammar for effect. I love using words for their power. Words are a huge part of my creativity. They are for ad creatives like Rob Morrison too. Words …
Tourism videos for the world’s major destinations are usually so serious – evocative, cinematic visuals that could be called travel porn. But what if you are not a major destination? How do you grab attention …
Has Australian advertising creativity lost its courage?
June 30, 2022
Australian creativity didn’t shine at Cannes. Nor at D&AD. Nor at the One Show. Australia won one Grand Prix at Cannes. One House to Save Many is fantastic work by Leo Burnett Sydney and The …
Scott Nolan says "props to Game On!" because he's a geek and an experience designer. I say props to Game On! because I'm a parent. A "game" that gets kids off their bums is a …
Ramesh Sathiah: The grunt and the gifts inside the new MassiveMusic Sydney & Singapore
June 29, 2022
On June 15, Songtradr, the world’s largest B2B music licensing platform announced that it was merging two of its acquisitions, MassiveMusic and Song Zu, in Sydney and Singapore. Ramesh Sathiah, former Song Zu executive creative …
Short Term Girlfriend
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Sweetshop
Fish.
In France, Škoda is way behind some of the leading automotive brands such as Peugeot, Renault and Citroen, which share almost half of the market. These brands are on everyone’s mind when they’re looking to …
Thinkerbell: Menulog disrupts State of Origin 2 with Wendell Sailor doing nothing much
June 27, 2022
Menulog launched its new Katy Perry ad during Game #1 of State of Origin, the ferocious annual rugby clash between New South Wales and Queensland. There was a bit of a fracas. Hardcore rugby fans …
Thai ad humour keeps getting sharper. And it has already been a global online hit for several years. The newest release from Wolf BKK is for snack brand, BunBun. The B-grade Bollywood parody features a …
Dentsu Creative & Sweetshop’s Damien Shatford: The cost of TVNZ+’s free bingeing could not be funnier
June 22, 2022
Streaming services are in a price war. TVNZ+ isn’t. It has a different proposition. It’s not only free, it’s so good it will engross streamers. Completely. Dentsu Creative and Sweetshop's Damien Shatford have translated that …
Sunday Gravy & Revolver’s Matt Devine: Mosh gets mad to make men sensible about their health
June 21, 2022
The latest work by Sunday Gravy and Revolver for online health support brand, Mosh is utterly mad. It’s not frivolous mad. It’s mad to do a job and mad to underline a message. The job …
DDB Romania & VIF: The traumatic test that 1,000 Romanian women have to undergo every year
June 21, 2022
In Romania, young women may be subjected to virginity testing. It’s a two-finger test conducted in forensic facilities throughout the country for the issuance of forensic certificates. According to WHO, there is no scientific proof …