Who's doing what in the world of commercial creativity.
"Einstein was no lone genius," Ogilvy Sydney creative director, Jenny Mak, notes. That's good news for all except unrelenting egotists and the creative industries can live without those. Here's what will always make it great …
Great work for big clients. That's the rockiest road an agency can travel. Why does Ogilvy think it's worth it? What could it do better? And what keeps chief executive officer, David Fox, awake at …
When AMVBBDO launched #BloodNormal for Essity (Bodyform or Libresse, depending on country) in 2017, showing menstrual blood was as dangerous as advertising gets. The partners broke through another stigma in 2018 with Viva La Vulva, …
Bank and financial institution advertising is flooded with generic credit card offers. The advertising in Saudi Arabia is no different from that of anywhere else in the world. So how does a relatively new bank …
When Sydney went into Covid lockdown, Adrian Cook had his caravan packed with his cameras and photographic equipment ready for a road trip up the Australian coast, looking for “dramatic landscapes and beautiful faces” to …
Klarna’s propensity for madcap advertising unlike all others seems to know no bounds. The Swedish online fintech and retail brand launched in Australia in September last year with a social media mini-series, I wish I’d bought …
James Chappell has just finished his fourth music video for Guy Sebastian’s new release, Standing With You. That’s an outstanding endorsement of his talent. Equally impressive is that his video for Choir won an ARIA …
The latest humorous “airline” safety video comes not from an airline at all. It comes from Burger King. Buzzman has parodied the safety video parodies. The video reminds people to pay attention to virus-prevention safety measures …
“Sometimes getting to the start is more important that the finish.” This is the final message in a documentary feature film directed by Australia’s Richard Bullock for Swiss sportswear company, On, for World Refugee Day. …
You must have noticed the shift brand behaviour. A cohort of brands and their agencies is doing what governments are failing to do, too timid to do or too slow to do. These partners are …
Its been a remarkable week for Mr+Positive. Two D&AD Pencils, The AICP’s Best Web Film, and three Australian AWARD Award Pencils were won last week by work that the two-year-old Japanese production company helped to …
Social media has had a lot of fun with Boris Johnson’s jumbled speech announcing the easing of lockdown. In an attempt to encourage a depressed nation without unleashing a free-for-all he stated, for example, that …