Sports sponsors live in a very, VERY crowded place. Uniforms are covered in logos, none more than those of the cricketers at the BBL. Clemenger BBDO Sydney found a new, innovative – and slightly humorous …
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Who's doing what in the world of commercial creativity.
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Standout
Mischief @ No Fixed Address & Jay-Z’s Monogram: The power of keeping it superbly simple
March 2, 2021
Mischief @ No Fixed Address is creating great work – bold, provocative, simple…compelling. Its new work for Jay-Z’s (Shawn Carter’s) cannabis brand, Monogram, continues what one can only hope will become an agency tradition. The campaign …
Agencia Africa: The coldest town in Finland makes a bid to host the 2032 Summer Olympics
February 26, 2021
When Salla, a small town in the Finnish Lapland and the coldest town in the region, announced its bid to host the 2032 Summer Olympics in social media, people started talking. How could a very, …
Photoplay’s Scott Otto Anderson: A bunch of Chris Hemsworths admit why you’ll get his app
February 23, 2021
An absolutely, hilariously honest commercial for Chris Hemsworth’s wellness and fitness app, Centr, proposes that people are attracted to it because it’s Chris Hemsworth. It’s hilarious because they are…and because the video superimposes Hemsworth’s head and …
Tommee Tippee ad ban: Another step backwards for women
February 22, 2021
Two steps forward for women, one step back. It’s a slow and painful process of progress. Infant feeding brand, Tommee Tippee’s, new digital commercial, The Boob Life, was banned by Facebook due to its uncensored …
Yolt is the financial app using neuroscience to outsmart your brain biology. THAT is definitely a unique selling proposition. Uncommon Creative Studio has given it a definitely unique (definitely standout and far more compelling than …
Photoplay
Sweetshop
Mr+Positive
D&AD 2020
Three creatives give McDonald’s a super-power example of less is more
February 19, 2021
In Costa Rica, McDonald’s gave three creatives a simple brief, “Place our core products back into the consumers top of mind”. Simple briefs can lead to very complicated campaigns. In the case of fast food, they …
Martin Werner & Interflora make loneliness unignorable
February 19, 2021
Martin Werner’s film for Interflora is mesmerising. It’s a sequence of flowers withering in time-lapse that underlines a voiceover message about loneliness, which asks people to take care of one another. The campaign was created by …
WorkInProgress: The “I’m not a cat” lawyer finds ad fame too
February 18, 2021
Brilliant quick thinking by WorkInProgress, Ad Age’s Small Agency of the Year 2020 (11-75 employees), has turned a funny internet sensation into a funny ad sensation for Mike’s Hard Lemonade. Texan lawyer, Rod Ponton, made himself …
Oatly takes on the European Parliament
February 17, 2021
Oatly’s chats have always been endearing. The brand tells it like it is. That doesn't always go perfectly to plan. The commercial it ran in this year's Super Bowl was actually made in 2014. It was …
We all know which very famous talk show this campaign is parodying. The campaign is blatant borrowed interest. And oh so good. Its aim is to put Chicken Tonight back on dinner tables in the Netherlands, …
LOLA MullenLowe: Magnum seduces with stories of pure pleasure
February 16, 2021
Magnum has always stood for food that’s pure pleasure. Right now, it’s the perfect antidote to modern life. LOLA MullenLowe has made the ice cream’s promise irresistible in an anime film series, Pleasure Tales by …