Turku Archipelago in Finland has opened applications for a job that has never existed before - the official smeller of the region. It has declared itself the best-smelling destination on Earth, and it intends to …
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Who's doing what in the world of commercial creativity.
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Josh Liljenquist: Creators, consider this before you say yes
October 8, 2026
Josh Liljenquist is an impact storyteller, a digital producer and content creator with a philanthropic mission. In 2026, he named this Live to Love. He tells human-interest stories to achieve community support. Liljenquist’s work has …
Innocean Australia: TOSSR launches a maggot adoption agency
October 7, 2026
Australian bin bag subscription startup, TOSSR, is the creator of stupidly strong bin bags. And a problem. Without split bin bags, bin juice and the sustenance of rotten rubbish, millions of maggots have been left …
Kill Boring Dead: How about a one-hour agency career?
October 7, 2026
The agency of creative ideas that make you stop, look and listen has come up with another. And this time, “budding creatives and curious punters” are its target audience. Here is its story: Fancy a career …
Last month WPP began a move to keep production increasingly in-house, with the note that, “Our goal is to avoid traditional commercial triple bidding by proving the value of a centralised partnership by positioning WPP …
Syed Shuja Hussain: AI can make it. But can it make sense?
October 6, 2026
AI has made it ridiculously easy to make beautiful things. Which raises a slightly uncomfortable question - what happens when making is no longer the hard part? Syed Shuja Hussain has explored that dilemma. Hussain is …
Lawyers are not usually funny. ARAG is. BarkleyOKRP took the company on a wild ride in May this year, with fan-favourite actress, Kathy Najimy, playing a mischievous fortune teller, in a campaign called Legal Happens. …
Mother & KFC: Believe in Chicken launches the ultimate test of devotion (with a £50k prize)
October 1, 2026
FKC has launched a game show. 30 Believers will face four escalating tests of chicken devotion. One walks away with £50,000 and the title of KFC’s Ultimate Believer. Here is the story. Over three years KFC …
Paulo Mariano: The siren call of Average I
October 1, 2026
Paulo Mariano is a Brazilian senior art director and creative lead. He works at independent Lisbon agency O Escritório. In 2026, he sat on the MAD STARS final jury in Busan, and gave the festival …
m ss ng p eces & Stiller’s Soda: Ben Stiller & New York Nico don’t get on too well
September 30, 2026
Ben Stiller arrives at Katz’s Delicatessen in New York City for an interview with content creator, Nicolas Heller (aka New York Nico). He’s dressed as Munkustrap (in a costume created by Severance costume designer, Sarah …
Havas Lynx UK & JOE Media Group: How could Jordic the Viking not get men’s attention about heart-health?
September 29, 2026
Jordic (pronounced the Norwegian way, “your dick”) is an unlikely Viking messenger who gives a voice to the part of the body men may be least willing to discuss. If his name doesn’t grab attention, …
The Stable’s Chats: If you could change one thing…
September 29, 2026
If you could change one thing to make your life in advertising better, what would it be? Perhaps, it’s something to do with technology? To do with pitching? Client relationships? A worker you let leave?... The …