Emotive and Four Seasons Naked Condoms unleashes a group of nasty STI monsters and a nightmare baby on Gen Z. Because they don’t like to wear condoms and they don’t like to be told. Rather …
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Who's doing what in the world of commercial creativity.
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Belief Studio calls on Brits to talk to young boys about what it means to be a good man
May 11, 2026
There is a lot of talk about the dangers of toxic masculinity, in a cultural moment where masculinity is increasingly shaped by algorithm-fuelled extremes. Belief Studio has taken up the challenge of guiding better attitudes …
The power of not following the road most taken has never been clearer than in this Cupra commercial by &Rosàs. The gripping film reinterprets the Ollivanders scene, one of the most famous scenes from Harry …
Uncommon Creative Studio has found a unique proposition for British telco, BT. Behind Brilliant Things makes BT the enabler of hope, the antidote to a world feasting on negativity. The campaign moves BT form the background …
NoA Åkestam Holst’s creative ingenuity has made a bag campaign fascinating. The campaign for IKEA’s FRAKTA bag presents scenes from life – viewed from the bottom of the bag. FRAKTA Point Of You underlines the bag’s …
adidas goes all out to stand above the crowd of FIFA World Cup advertising the with "the greatest football story ever told, Backyard Legends. The five-minute film, created by new agency, Lola USA, directed by …
Mums struggling with their strollers on subway steps is an all-too-common sight these days in New York, especially since over 300 New York stations still lack elevators. This Mother’s Day, Mother New York is tackling a …
Bin chickens (aka, ibises) are the bane of life in Australia. They’re food thieves. And they hang around dumped rubbish. A recent council study from them has shown that wherever bin chickens go, dumped rubbish …
Into Creative and My Organic Earth invoke the gods to solve organic farmers’ rat problem
May 6, 2026
There are more than seven billion rats in the world, and nearly one-third of them live in India. Each year, they destroy up to 26 million tons of food grain, costing the nation nearly five …
Lorcan Finnegan has a rare talent for taking recognisable human truths and pushing them somewhere unexpected. His work lives in that sweet spot between sharp concept and real emotion. Strange, funny, uncomfortable, moving and often …
Toby Morris adds to COUSIN’s growing roster of directors with culture & craft at their core
May 4, 2026
Nick Simkins’ mission to build a roster of bold, distinctive storytellers for his new production company, COUSIN, is off to a dynamic 2026 start. The company, that launched in October last year, signed Kyra Bartley …
Music and alcohol have been besties for a long time. Australian indie, Kerfuffle, and Woodstock Bourbon & Cola have turned that into a music star launch. A launch that also picks up on the current …