Convenience is great, but in a world of delivery options how good do Rustlers’ ready-made burgers taste? Droga5 UK has answered that question with a surreal commercial in which a bite of a Rustlers burger …
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Who's doing what in the world of commercial creativity.
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Auckland Council had a problem affecting Kiwis. Dogs. The problem needed education – reaching a range of people, depending on whether it affected you, your dog or your neighbours’ dog. The solution had to be …
TBWA\Singapore & The Health Promotion Board break Gen Z’s wall of resistance to curb the vaping trend
July 9, 2025
Vaping is an insidious trend among young people worldwide. Its sweet flavours and nicotene-high mask serious dangers. The group of people most vulnerable to the vaping trend is resistant to being told what to do by …
There is so much packed into Richards Rose’s campaign for the electric Mitsubishi Motors Outlander. There’s the car’s ability to travel distances (in this case across the Australian outback). There’s humour – from the classic …
Thinkerbell has teamed up with Mattel to launch the first-ever product collection under the new Mattel Brick Shop brand, in collaboration with Hot Wheels. The collectible range of building sets is aimed at kids to …
Courage Inc.: KFC’s Finger Lickin’ feast for the eyes smashes prim and proper etiquette
July 8, 2025
KFC’s Finger Lickin’ Good promise steps into popular culture with a lavish Bridgerton-esque commercial, Sorry Manners. In the commercial by Canadian creative agency, Courage Inc., the most prim and proper diners can’t help but give …
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Rob Morrison: When Adland goes mental, find a mentor
July 2, 2025
The last thing anyone needs right now is another “hot take” on the state of the industry. Doom meets gloom. Worst it’s ever been. We all get it. It’s shite. So, I’m going to zig …
Buzzman & BIRTH director, Hugues De la Brosse: The most captivating auto ad story ever told
June 27, 2025
Buzzman’s creativity shines in its campaign for French auto servicing company, Motrio. In a sector dominated by promotions and discounts housed in retail-style advertising, Buzzman injects an epic Western. A Motrio mechanic’s work is envisaged …
Try & Bacon director, Jakob Marky: IKEA makes its products essential by understanding life
June 26, 2025
Agency, Try, and Bacon director, Jakob Marky, have given IKEA what every brand wants – empathy delivered in a way that feels like a personal hug of understanding. Each film in the new campaign is a …
Last year, King Tut appeared in a 60-second commercial and a barrage of shorts touting the value of gold as an investment – because after all, he is so big gold he was buried in …
Tourism advertising has a predictable formula. Serviceplan Group Middle East hasn’t defied the formula – it has done something better. The agency has turned the formula into something wildly inventive and irresistibly fun to watch …
I DID IT MY WAY EP.3: Jessica Walsh, founder & creative director &Walsh, on starting a rarity, a women-owned agency
June 17, 2025
What does it take to start an agency? For many creatives, it’s a dream born of creative urgings. For others, it’s an urging born of creative frustration. The Stable has been speaking to the creative founders …