While Animal, revived in 2024, made Peperami a family lunchbox staple, the brand is picking up on the recent protein-dried meat trend, to appeal to a younger audience of 18 to 25-year-olds - using an …
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Who's doing what in the world of commercial creativity.
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How do you prove your team is better than anyone else’s? You don’t. You argue about it. BBH and Paddy Power have built the irreverent humour of somewhat logical argument into a star-studded World Cup …
It’s been over-exaggerated and under-discussed for far too long – the nasty reputation young creative get in Adland. Words like ‘impatient’, ‘entitled’, even ‘arrogant’. They want the big opportunity on the big brief with the …
DoorDash’s animatronic bags began delighting Aussies with their whimsical musings in September last year. The Bags campaign introduced a cast of animatronic delivery bags brought to life through practical puppetry rather than CGI or animation, …
Gen Z workers in China are struggling with burnout and anxiety, making the idea of quitting, switching careers, or starting over highly relatable. Fred & Farid China has “read the room”, picking up on the …
With the launch of the Kia PV5, its new electric van for logistics and commercial use, Kia could have followed the category playbook for B2B advertising. Show success. Show scale. Show businesses that already made …
The Stable’s Chats: What it took to reach the top
May 26, 2026
...and what it takes to be there. Junior creative to ECD, CCO or creative partner isn’t everyone’s destiny. Some burn out long before the reach the top layers. Some get stuck on the middle rungs. …
Wolf BKK & Factory01: IngOn Herbal Soap’s humour owns Thailand’s almost-gone soap ritual
May 26, 2026
A unique feature of Thai culture, universal human truths and an absurdly funny metaphor blend together to imprint IngOn Herbal Soap in Thai life. The campaign by Wolf BKK and Factory01 avoids the usual soap product …
The Newtons Laboratory & Protergia: The comedy short of the year, probably. Oh, and…it’s an ad
May 24, 2026
A wonderful story about roommates. It’s amusing with a dash of absurdity. Relatable with a dash of hyperbole. Warm and human. Magnificently crafted. Oh…and it’s a commercial. For an energy provider. The 3.20 minute spot comes …
Here’s a truth that comes from real life knowledge. Creative professionals are drowning in distractions - relentless AI advancements, rising workloads, subscription overload, and fragmented creative tools. Finding a creative flow state has never been …
Mother New York & StreetEasy: Making New York home? Book its most famous institutions for 2046
May 21, 2026
Making New York home for good? Then be a New Yorker. Street Easy, Zillow’s real estate brand built for NYC, just pulled a wildcard for you. The brand is partnering with some of the city’s most …
Animal testing is often hidden behind closed laboratory doors so it’s difficult for the public to truly grasp the suffering endured by millions of animals every year. PETA is making that suffering visible – using …