It must be so easy to fall into the clinical format for OTC pharmaceuticals. So many brands do. McCann London has taken heartburn and indigestion tablet brand, Rennie, into a very different advertising world, giving …
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Who's doing what in the world of commercial creativity.
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If Apple competitors thought they’d won the advertising war for Gen Z’s love, they’d have to concede that Apple has won the US back-to-school this year. TBWA\Media Arts Lab and Apple have released a series …
D&AD: What separates great creative work from average? (It’s not what you might think)
August 18, 2026
D&AD has launched The D&AD AI & Creativity Report 2026: The Cost of the Shortcut, a global study, sponsored by Shutterstock Studios, that examined what separates great creative work from average work. It isn't the technology. It's human …
Kill Boring Dead & TheraBreath: P.S. Your Breath Stinks
August 17, 2026
There are some things you simply don't want to say to people. Like they have something stuck in their teeth or that their fly is undone. Top of the most awkward list is “your breath …
Jack Cotlevski, awarded Brazilian director and cinematographer and the founder of Chroma Films, feels no confusion about AI. He has developed the Hybrid Cinema Method to organise filmed and generated imagery while preserving human authorship …
While the world (and so many telcos) have become earnest crusaders of screen wariness, Three Mobile, has made itself the exuberant champion of screen’s ability to foster fun. The campaign, Let Fun In, by Wonderhood …
Boy bands are irresistibly cheesy. Boy Throb, one of the internet’s fastest rising boy bands, has turned this drawcard into massive fandom and now it is using its fame for good. The band has partnered …
Serviceplan: Wouldn’t it be easier to take an Uber?
August 14, 2026
Serviceplan’s first campaign for Uber plays on the German people’s habitual journey behaviour, even when inconvenient, with dry humour - presenting a solution, oder aber Uber or oder Uber). Serviceplan became creative agency partner for …
Bear Meets Eagle on Fire: Rumble stands out with a rebrand that tells fascinating stories
August 12, 2026
Bear Meets Eagle on Fire’s distinctive creativity has given Rumble a triumphant rebrand. It’s sexy and it stands out. The rebrand began with Rumble’s identity that’s anchored in the firm belief that sound is a …
22feet: Flipkart puts discounts in British Raj’s feeds for its Independence Day sale
August 12, 2026
Flipkart’s humour rises again, this time to promote its Freedom Sale around India’s Independence Day. The creative cleverness comes from 22feet, part of Omnicom Advertising India, giving one of the most familiar phrases associated with …
Anna Santos, CMO ReSurge International: Why creativity has become key in nonprofit fundraising
August 12, 2026
In May this year, nonprofit humanitarian aid organisation, ReSurge International, took home the Bronze Non-Profit Award at the 2026 Effie Awards US and a Bronze Clio Health Award in Creative Effectiveness for its pro bono campaign, …
Photoplay director, Stef Smith, has had a fruitful year, crammed with collaborative projects, ranging from a zombie-stoner-comedy to a psychological drama. The ABC’s “wit, warmth and mischief” Australian series, Caper Crew, for which Smith directed …