Who's doing what in the world of commercial creativity.
Jessica Alba may only play a cameo role in this next edition of Mother’s Dubai Presents…for Dubai Tourism but this 1.30-minute film starring Zac Efron and Zac Efron (yes, twice) is a winner. Brilliant writing …
Supermarket chain, No Frills, and its agency, john st. have been taking the blah out of grocery shopping (and making No Frills the coolest supermarket chain ever), first with a wild and wacky music video, …
Last Monday, a new law was put into practice in France limiting the speed limit for vehicles to just 30km/h (18 mp/h) within the city of Paris and speed cameras were adjusted to catch those …
There are many conspiracy theories that reimagine how the first man on the moon's walk went. None are as epic, nor as hilarious as BETC's. BETC has revisited this piece of history for the launch …
“We’ve come a long way, baby.” And now it’s absolutely AOK for we women to admit that we love rom-coms. Baileys turned that knowledge into a series of three adorable short films, made with teammate, …
For many years now, French agency, Romance, has been putting supermarket chain, Intermarché, at the centre of stories with so much heart they make you cry. This new one, A Place to Live, is its …
In pre-covid times, Titipun Tubthong (aka ‘Taitern’) spent two hours in Bangkok’s notorious traffic commuting to work every day. He is executive creative director at Brilliant & Million, the digital arm of Publicis Groupe Thailand. Covid’s lockdown …
It’s supposed to be a secret. Something creatives only ever whisper to ourselves. When we do admit it, it’s in “door closed” performance reviews. And only ever in our weakest moments. Creatives are terrified of briefs. Now, …
Gritty. That’s The word for this gobsmack of a campaign by agency, Mutant, and Hamlet director, Angelo Cerisara, for Belgian youth radio station, StuBru. It’s uncomfortable to watch but you can’t look away. Missed You …
Luxury Parisian fashion house, Balmain, has teamed up with edgy broadcaster, Channel 4, to create a short-form drama series, Fracture, directed by Prettybird's Bradley & Pablo. It’s novel in a number of ways and it’s …
Mischief has lent its winning wit to another brand – eos skincare. The pair have repurposed that ‘80s hit, jazzercize, to strip the embarrassment from shaving your private parts. (After all, jazzercize stripped the embarrassment …
New Photoplay/Playtime director, Imogen Grist’s remarkable creative flair extends beyond the video camera. That she is trained in graphic design is apparent in her work. Her striking visual decisions – colour, sets and offbeat art …