AI is still a curiosity for many. There’s enthusiasm for what it can do. And also fear or for some, scepticism, about what it can do. Anthropic has taken it on itself to answer …
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Who's doing what in the world of commercial creativity.
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Two years ago, Dan Beaumont left traditional agency life - 10 years as managing partner of The Royals, preceded by five as director of client services at The Monkeys, another five at George Patterson Y&R …
Mother’s frenetic Believe in Chicken campaign gives way to a new feeling. In Australia, that was the sensuality of a choreographed love story – on ice skates. In the UK, it’s the sensuality of The …
Back Market promotes only fans
July 3, 2026
London got hot last week. Really, really hot. Brits started searching for new fans in droves. But quick thinking and wicked wit by Back Market creative director, Pierre Mottais, turned their minds to something else… …yes, …
Why drive a huge SUV? It had to be pointed out and Special has used its creative verve to make it stick. The campaign for Honda’s "perfectly city-sized SUV" the ZR-V, is a smart antidote …
ARK: loveholidays creates wanderlust with crisps
July 3, 2026
Travel brand campaigns are usually all about the joy of either travel or cheaper costs. This one, by ARK for for loveholidays, is all about the joy of crisps. On Thursday, July 4, the agency …
Bear Meets Eagle on Fire: Didn’t know Telstra’s payphones are free? Now you can’t ignore it
July 2, 2026
Telstra made all standard local and national calls free from its payphones in 2021. There are still very many people who don’t realise this. So Bear Meets Eagle On Fire made it unignorable, with over 30 …
BETTER Studios launches Last Resorts at Cannes Lions, the only timeshare for the climate apocalypse
June 25, 2026
Climate change. That word has become so used. It’s difficult now for campaigns to have an impact. BETTER Studios has found a way. Imagine a near future where climate stability has become an amenity and survival …
The most valuable gadget in the world is available in Thailand for 25 million baht (AU$1.09m). It’s a home. The remarkably different real estate campaign for property development company, Pruska, presents its new premium residence into …
It’s the one thing you can’t change. History. Sure, you can change what you do today. You can influence what happens tomorrow. But history? That’s gone. No matter if it’s an uplifting moment. Or a …
LG2 & Nova Film director, Olivier Staub, crash Christian’s (mannequin) double with no seatbelt
June 20, 2026
“But it won’t happen to me.” Despite decades of seatbelt awareness, the habit is still not universal. In Quebec, roughly one third of people who die in passenger-vehicle crashes were not wearing their seatbelt. People …
The “wolves in sheep’s clothing”, aka scammers, are far too common. Spark works hard behind the scenes to help keep customers safe. But how to present that to people in a way that makes the …