Last week, Saatchi & Saatchi Australia launched a new commercial for Toyota Kluger. It was a story to make every parent smile. Its human humour revolved around avoiding telling the kids they weren’t included in …
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Who's doing what in the world of commercial creativity.
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Standout
The Royals & Clementine Ford demystify milkshakes (and make sexual consent make sense)
April 27, 2021
Here’s the consent video the government didn’t make. It was created by The Royals and feminist author, Clementine Ford, to do what the Respect Matters (milkshake) video didn’t do – end the confusion about consent …
The idea of older people having sex horrifies some. Radio jocks joke about it. Television shows and movies ignore it. Advertising pretends it doesn’t exist. Until now. Ogilvy UK, relationships charity, Relate, and British photographer, Rankin, have teamed up …
In Costa Rica two years ago, more than a million people were wearing rings made of plastic straws. They were commitment rings fashioned from the last plastic straw the person used and they were part …
Venables Bell + Partners & MJZ’s Nick Ball: Hollywood could not have told this behind the company story better
April 23, 2021
There are so many stories “behind the company” in the world. So many of them are dry, informative though they may be and interesting to ardent fans perhaps. This one, by Venables Bell + Partners, MJZ’s …
Hjaltelin Stahl & Earth.org: A strikingly simple idea, Earth Definition, offers huge help to the planet
April 22, 2021
People feel guilty when they cover food with plastic; drink coffee from a disposable cup; buy bottled water. But we all stream, zoom and scroll more than we ever have in human history without thinking …
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Cresta Awards 2021
OneMethod & Good Fortune: The expense account cheating campaign achieves a 34% increase in sales
April 21, 2021
Some campaigns are ingeniously creative. Some campaigns are ingeniously effective. A few, like this one, for Toronto restaurant and bar, Good Fortune, are both. The campaign created with Toronto agency, OneMethod (sister shop to Bensimon …
Saatchi & Saatchi NZ: Women’s Work enters Cannes with a case study of a campaign that never ran
April 21, 2021
Women’s Work is a collective of women New Zealand photographers. You won’t have seen its campaign. It never ran. The collective has found a way to get the campaign’s case study seen by a vast …
At the end of last year, isobar agency, Whitespace, was asked to create something special to promote Scotland - while no one was allowed to travel. The "something" they created is remarkable, a tourism film …
Uncommon Creative Studio has shown its flair for thinking differently again. It has co-created an initiative with H&M that offers free suit hire to men for job interviews. The One / Second / Suit programme allows …
Leo Burnett, The Glue Society & Suncorp: The house that can take everything Australia throws at it
April 19, 2021
Once upon a time, Australia was “the sunburnt country”. Now it’s far worse than that. Just in the last two years, Australia has been overwhelmed by record floods, vast destructive bushfires and terrifyingly powerful storms. …
Into the swarming universe of insurance ads comes a very bright star, a campaign by The Glue Society for home and car insurer, Huddle. Its humour is perfectly pitched, absolutely Aussie and so very inviting. …