Who's doing what in the world of commercial creativity.
The “creative excellence” of the work agencies produces waxes and wanes. It’s a perplexing, but also an intriguing, phenomenon. What is the sweet spot for an agency? What does an agency need to produce really …
Four adventurous women One van An epic, 12-day road trip along The South West Edge in WA. This is Queens on the Edge. This is a tourism campaign to remember. Not only does it break the mould of tourism …
Stylists can make or break a campaign or editorial. Sam I Am knows this. The creative management and production company that curates with utmost care has added two new stylists to its stable - fashion …
…drowning is silent. And in Portugal, drowning is the second leading cause of accidental death among children and young people. It has already caused 274 deaths in recent years. Havas Portugal’s pool safety message for APSI …
Watch the first 47 seconds of this film by Tahaab Rais (idea, writer & director); agency, Publicis Groupe Middle East & Turkey; and production company, Prodigious MEA. It’s an experience you will never forget. You …
Sports brands seem to really like the same ad formula. It was watchable, engaging and inspiring (all the good things brands want) in its first few renditions. You even remembered the brand. Now it’s hard …
The elaborate, highly crafted work being done to strip the stigma out of periods is great. But this simple real-as-real-can-be commercial by Oberland for Thinx is wonderful. It does a superb job of normalising periods …
From the brand that taste-tested its sparkling water against lobster béarnaise sauce, Japanese wagyu cheeseburger and Beluga caviar tallboys…from the brand that produced a commercial of binge drinking children (it’s OK, it was only water)…and …
I’ve been invited to be join Niccolò Montanari’s project, Curation Hour, a platform that highlights great video content from around the world. This gives me the opportunity to make visible work from talented directors such …
There are many awareness campaigns about plastic polluting our oceans but the problem has even reached the world’s deserts. Plastic is a killer in the deserts of the Middle East. Leo Burnett Middle East and …
Fashion Week – or in Berlin’s case, Fashion Weekend – inspires creativity. So DIY store, Hornbach, and long-time agency, Heimat Berlin, launched the world’s first Sneakerpool at Berlin Fashion Weekend 2022. Aligning with the wild …
Fast food ads tend to be short and noisy. KFC’s new ad is 14 minutes long. It’s a horror film called La Masacre (The Massacre), created to promote its new product, Pollizza, the first pizza …