Just Ryan Reynolds’ flair for ridiculous banter. Just brilliantly watchable. Hugh Jackman and Ryan Reynolds argue over the rules of sailing (Reynolds using a 1902 nautical almanac). It’s fun and it draws attention to their …
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Who's doing what in the world of commercial creativity.
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Uncommon: The thinking behind launching a live cockroach jacket for the Boston Celtics
April 11, 2026
When a Boston Celtics reporter went viral last May for referring to the New York Knicks as “cockroaches,” the comment was intended as a slight. But for many fans, it landed differently - less an …
Corporate meal vouchers are well-known in Europe. In Italy, they’re called buoni pasto and La Roche-Posay has adopt the voucher system in a campaign by BETC as part of its commitment to improve public health …
Ah, the famous Nigerian prince, the poster boy for scam emails. Vaseline has made him famous again - by enlisting the help of a (real) Nigerian Prince, Prince Chris Okagbue of the Onitsha Kingdom, to …
Every time you wash your clothes they age a bit. Don’t they? Laundry detergent brand, Perwoll’s, claim to fame is that it restores fabric fibres and colours, prolonging their life rather than damaging it. So HeimetTBWA\ …
La maison créative Justement & Unibet: Even robots are wooed and won by the pull of sport
April 10, 2026
Even warehouse robots can’t resist the pull of sport. When a ball drops out of a package it’s game on. Set in a retro futuristic world, the film follows a ball as it disrupts a …
The only relationship someone has across their whole life - from the moment they are born to the moment they die - is with their body. It supports them through every issue, injury and inflection …
McCann London & Nurofen: The game women can’t win
April 10, 2026
Nurofen’s pain game campaign exposes the harsh reality of women's pain dismissals for what they are - a losing game. The campaign is built around a real-life board game featuring the dismissals women hear - "It's all …
Publicis Conseil: Fnac encourages addiction in France
April 9, 2026
Addicted to screens. We hear that every day. Publicis Conseil continues the fight for reading of Fnac, France's leading bookseller, with a new campaign aimed at making books as appealing as screens. Another addiction is possible creates …
Marmite love it or hate it is ingrained in UK culture. Cooking with Marmite is not – yet. But the seeds have been sown. Adam&eve\TBWA and Marmite are hoping to make Marmite in cooking grow …
David London & Ogilvy Singapore: Kotex gives the public the bloodshed art they were not allowed to view
April 8, 2026
Periods don’t hold women back. Hiding them does.That very powerful mantra is the foundation of a campaign for Kotex by David London and Ogilvy Singapore, Arts Missing Period, that brings back creative works that were …
BBDO Chicago: M&M’s solves its peanut problem
April 8, 2026
Peanut M&M’s had a problem. They were attracting complaints. Mars Wrigley had a problem. The peanuts it was receiving were not up to scratch. So M&M’s set out on a mission to fix the peanut …