Who's doing what in the world of commercial creativity.
Indie brand partnerships agency, Miai+, is opening its first US office with former Xbox global brand marketing general manager, Taylor Smith, as vice president and managing Director, US. Founded in the UK, Miai’s partnership expertise was …
M&S is taking its Love That concept to the next level with a playful reimagining of a traditional celebrity partnership. It has appointed Gillian Anderson as its first Chief Compliments Officer. In the newly created …
Baby blowouts, a parents’ first test of unconditional love, and a relentless source of parental anxiety. There will be more of both, but this is the one Huggies Little Snugglers was born to solve. And …
Bullying is insidious. It’s an elusive monster that is far too prevalent with a dreadful potential to be lethal. Axa and Publics Group Belgium have stepped up to the plate with a remarkable effort to …
Guinness Foreign Extra Stout is called extra because it was originally brewed with extra hops and a higher gravity than Guinness Draught to help preserve the beer during long sea voyages. In the same spirit, …
BMW redefines success in a new campaign featuring tennis star and brand ambassador Carlos Alcaraz. It’s not gritted teeth and “chasing perfection until it breaks you”. It’s “letting go, having fun and controlling the chaos.” …
KitKat = a break. A lot of brilliant work has gone into make that incontrovertible. That (together with the brand’s signature humour) has enabled Canadian agency, Courage, to use KitKat to replace the symbol for …
Air France is moving upmarket again. The upwards shift began five years ago with the new brand identity and signature, Elegance is a journey. Now the airline has taken itself into luxury advertising territory with …
What can you say about another film festival? Ogilvy Canada says that the Canadian Film Fest (CCF) is an exhilarating not-to-be-missed experience by showing how eyes respond to Canadian films. The campaign, Eyeballs Up, aims to …
Combining music and fashion is not exactly an original thought but Gap is making the most of combining the two top cultural interests of its market, beginning with a choreographed music video featuring Troye Sivan …
ABC News is trusted. That’s high praise these days. Leo Australia has built on Australia’s belief that it is committed to impactful, high-quality journalism, with a campaign imperative - Keep Asking, a statement about ABC …
KFC Thailand has finally reached all 77 provinces by opening its latest branch in Mae Hong Son, a name that instantly triggers Thai senses. It is a route famous for 1,864 curves that come with …