Who's doing what in the world of commercial creativity.
When BBH USA covered New York with its optical illusion Just for Hands OOH campaign for Wet Ones, (featuring bent fingers, palms, and knuckles that looked like bare butts to remind people not to use …
Dating can feel like a big decision and taking the first step can feel intimidating. In Japan, Tinder is working to make it feel like just another night out, under the campaign line, Live a …
Getting a message that wasn’t meant for you, or that arrives at exactly the wrong moment is a nuisance when it happens to you. When it happens to someone else, it’s hilariously entertaining. French independent …
Clothes help you shape your identity. This has always sat underneath the creative in fashion advertising. Director and creative, Tim Darmenov, has brought it to the fore in a visually unexpected film that allows Levi’s …
A US fast-food chain reworking one of Italy's most loved breads – in Italy? That was always going to face scrutiny from Italian diners. So when KFC swapped the bun for focaccia with two new …
VCCP has created an underdog story where the ultimate win is a longer life. The campaign is for UK health and life insurance brand, Vitality. The platform, Your Health’s Best Friend, leads with a Dachshund …
Nearly three quarters (73%) of people say optimisation is ruining their lives, according to new global research from creative agency, OK COOL, part of Residence. Audiences are pushing back against a broader flattening of culture and …
In 2024, Thinkerbell had a clever idea to expand bananas from school lunch boxes to gym bags and get adult Australians moving. The Banana Gym Pass grew to a thousand gyms in 2025 and extended …
For World Mental Day Day last year, Middle East gym chain, GymNation, removed all its weights to remind gyn users to unload what was weighing on their minds. That work continues this year. GymNation has unveiled …
A world free from cancer is a might aim. A fund-raising campaign with a visual metaphor that makes you cry is a mighty step towards it. Broken Heart Love Affair uses the device of fireflies …
Mitsuki, a young Japanese woman, takes shelter from the rain inside a Tokyo arcade. There, she discovers an arcade game that pulls her into an unknown universe, where she must overcome challenges inspired by Andalusia’s …
Breast Cancer Foundation NZ’s campaign began with an ambitious goal - zero deaths from breast cancer. Achieving that begins with finding cancer early because it gives women the best chance of successful treatment and survival. …