CHE Proximity: Velocity Frequent Flyers recruits its points-obsessed members to market its points system

CHE Proximity’s Billion Point Giveaway for Velocity Frequent Flyer (VFF) won a haul of creativity and effectiveness awards. Now CHE Proximity has come up with a new ingenious way to boost the Velocity loyalty program’s success. Velocity’s marketing challenge was … Continue reading CHE Proximity: Velocity Frequent Flyers recruits its points-obsessed members to market its points system