Clemenger BBDO Melbourne establishes a new way of SEEK-ing

Let Opportunity Come to You. Even if you’re out on a canoe during a tropical holiday.

Clemenger BBDO Melbourne has found an interesting way of making people see the value in establishing a SEEK profile. It lets you know there’s a job you might be interested in.

Clemenger BBDO Melbourne creative director, Richard Williams, noted, “We wanted to dramatise that a SEEK Profile means even when you’re not searching for jobs, opportunity can still find you.”

A SEEK profile alerts users to opportunities, whether they’re actively looking for a new job or just keeping an eye on the market.

Employers can view users’ experience (based on their privacy setting) and get in touch. A SEEK profile also provides users with the latest industry insights as well as job recommendations, including those that users may not have even known about.

SEEK brand and candidate manager, Babi Kahveci, commented, “This is another way for candidates to monitor the employment market. In fact, 90% of candidates will receive job recommendations within a week of creating a profile.”

Clemenger’s humorous 45 second TVC was directed by Finch’s Brian Aldrich. It launches on Monday night, February 1, as part of SEEK’s sponsorship of Australia’s Got Talent, beside a TV roadblock.