Another brilliant Creative Circle was held last week, each a pack-the-house event where creative talent from every level of the industry get together, fuelled by the contributions of brilliant co-hosts, the most recent being Alt.VFX, Uncanny Valley & Louis&Co, with Limehouse & Campaign Brief hosting all three.
But Creative Circle is much more than just another event. It is an opportunity for ideas to be shared. Creative Circle 3 brought together talent, music and technology to show in a fun way how these can come together and be used – minus the panel chat or reels presentations that don’t fit into the relaxed mood.
This time co-hosts, Alt.VFX brought AI that generated a hilarious character impersonations and Uncanny Valley showed how its AI can create an emotive musical soundscape, both in real-time.
Justin Shave, lead sonic technologist at Uncanny Valley Justin Shave, commented, “MEMU is an AI assisted, generative music engine that arranges, produces, mixes and masters musicscapes in real-time. It takes artist contributions and re-interprets and blends them together on the fly – combine that with real-time data sources from biometrics, the weather to building data and it’s a game changing, emotionally tailored way to appreciate music. We have multiple projects in progress using MEMU in the wellbeing and experiential spaces so it was great to showcase it on the night. We look forward to more progressive creative evenings like this.”
Alt.VFX’s T&DA team used a web camera to capture people at the event and turn them in into characters on a giant TV screen in real-time. This was hugely popular, setting the fun mood high as well as igniting creative ideas.
Tyrone Estephan, executive creative director of T&DA, stated, “We streamed the event in real time and ran it through Stable Diffusion, an AI model capable of turning the partygoers into a series of styles like Pixar, Watercolour, Studio Ghibli, Barbie, Tom Cruise and more. It’s exciting to think about what more we can do together, collaborating at events like Creative Circle.”
And Limehouse shared in Midjourney how invitees’ funniest suggestions for future events might look. View these on Creative Circle’s Instagram.
Limehouse executive director, James Lucas, commented, “We’re using AI across all workflows, mostly for concepting and treatments but more recently across live jobs in production & post where recent updates to tools mean we can work faster and allows for some things that previously just weren’t practical or possible.”
There will be more Creative Circles. The industry is thriving on them. And they will continue to explore ideas. Limehouse’s aim for Creative Circle is that it becomes an industry event that encourages the industry to #MeetSomeoneNew and #ThinkSomethingDifferent. That includes experiencing the best talent and the most forward-thinking tech that the creative, production and music industry has to offer.
Says Duncan Harriss, Limehouse managing director: “Creative Circle wanted to bring joy (a welcome contrast to the current AI conversations that are focussed on fear and job losses) and add value to the industry, which is ideally what the best advertising is all about. In a world with more media channels than ever, we all need to think and work smarter and more collaboratively. If Creative Circle can also help talent to meet people and experience things they wouldn’t normally, then this series of events will be important.”
Creative Circle 3 wants to thank BRIX, AlphaDice&Dice, Kaiju, GageRoads and Four Fox Sake who supplied drinks; Espresso Displays for the prize package; the artists who performed and Milan Sway, who helped guests to network more than ever.
Follow Creative Circle on IG @creativecircle.com.au (for more photos from the night, and more).
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Here is a taste of the great time that was had by all:
