D&D Awards 2024 is open for entries with new categories dedicated to health & wellbeing, pharma, luxury and sustained impact. D&AD judging, festival and ceremony will also have a new home at the Southbank Centre over two days in May 2024.
With ever increasing prominence around both physical and mental health, and following the successful introduction of eight Health & Wellbeing subcategories in 2022, D&AD is giving this crucial space its own discipline. Two new categories will launch for 2024 – Health & Wellbeing and Pharma. The judges are looking for exciting industry-leading campaigns, designs and initiatives across these industries. Jury president, Tim Hawkey, chief. Creative officer of Area 23, is considered a global leader, having broken records in healthcare for worldwide response and engagement with award-winning campaigns.
A new category exclusively for Luxury work launches with its own jury due to the distinct challenges and approach to creativity associated in this space. Jury president, Ravi Amaratunga Hitchcock, co-founder of Soursop, brings his experience from leading initiatives such as Gucci Changemakers, the new scholarship program for creative students, and overseeing long-term creative campaigns for clients such as Nike and Maserati.
New category, Sustained Impact, celebrates long-term impact. The category moves to recognise work that not only drives one or more of the UN’s SDGs, but that generates increased behavioural, environmental, social or policy change over time. This complements the existing Impact and Future Impact categories and will also be judged by the Impact Council. It has an eligibility period of five years; entered work should be meaningful and have a long-term impact. This category will be led by jury president, Harsh Kapadia, the chief creative officer for MRM New York.
D&AD is a supporter of Ad Net Zero, committed to decarbonising the advertising industry and promoting sustainable consumer behaviour change. In order to help understand the level of commitment and progress towards net zero targets D&AD has joined Ad Net Zero supporters in asking whether agencies and brands have science-based Net Zero targets in place. Submitting this information is mandatory but is for research purposes only. Your response will not be passed on to the judges or affect your eligibility for the awards.
AI is everywhere and the use of it will undoubtedly redefine creative excellence, pushing the boundaries of what’s possible. All entrants will now be asked if AI was used so judges know if, or how, it’s been used.
To make entering the D&AD awards more accessible, the freelancers and small business discount has increased from 25% – 30% across all categories.
The D&AD Festival and Ceremony 2024 has a new home at the Southbank Centre, Queen Elizabeth Hall Building. May 21 and 22, the Festival will gather 350+ global creative leaders and feature 80+ speakers, two main stages, the Masterclass stage, activations, Jury insights, networking, parties and a first view of some of the shortlisted work on display, closing the two day event with the D&AD Awards Ceremony.
Speakers will include industry experts such as Malika Favre, illustrator; Chaka Sobhani, Global CCO, Leo Burnett; Priya Prakash, founder & CEO of Design for Social Change; Brian Collins, founder & CCO, Collins; Verònica Fuerte, creative director, Hey; Nils Leonard, founder, Uncommon Creative Studio; and Andrew Sandoz, global CCO, Deloitte Digital.
The stage tracks will include Leadership, Jury Insights, Sustainable Impact, Crafting Excellence, Embracing Tech and Transforming Brands.
Donal Keenan, D&AD Awards director, stated, “As the industry landscape changes so do our Awards but that pursuit of creative excellence and the outstanding standard of work awarded each year will never diminish. D&AD not only reflects changes but drives future trends. Along with our category changes I’m really excited about our festival’s new home on the London Southbank which will give an even bigger platform for our community in the year ahead.”
D&AD Awards 2024 is now open for entry. Key dates are below. Find full details on categories, judging criteria, pricing and deadlines on the D&AD website.
Key Dates
1 November 2023: Open for entries and Festival tickets on sale
6 December 2023: Super Early Bird Discount Deadline (save 30% on entries and Festival tickets)
7 February 2024: Early Bird Discount Deadline (save 20% on entries and Festival tickets)
13 March 2024: Final Awards entry deadline
3 April – 8 May 2024: Online Judging
18 – 21 May 2024: Live Judging
20 – 21 May 2024: Shortlist Announced
21 – 22 May 2024: D&AD Festival
22 May 2024: D&AD Awards Ceremony
September 2024: D&AD Annual live
D&AD Awards 2024 Jury Presidents confirmed at point of publication:

Animation | Bart Yates | Founder & Executive Producer | Blinkink |
Art Direction | Nadja Lossgott | Chief Creative Officer | AMV BBDO |
Book Design | Theseus Chan | Founder & Owner | WORK Pte Ltd |
Branding | Brian Collins | Founder & Chief Creative Officer | COLLINS |
Casting | Kharmel Cochrane | Casting Director | Kharmel Cochrane Casting |
Cinematography | Rebecca Skinner | Managing Director & Executive Producer | Superprime Films |
Commerce | Manuel Bordé | Global Chief Creative Officer Commerce | VML |
Creative Transformation | Andrew Sandoz | Global Chief Creative Officer | Deloitte Digital |
Digital & Social | Ashley Rudder | Chief Creator Officer | Whalar |
Digital Design | Qanta Shimizu | Technical Director | BASSDRUM |
Direct | Gaëtan du Peloux | Chief Executive Officer & Chief Creative Officer | Marcel |
Direction | Ali Brown | President | PRETTYBIRD |
Editing | Eve Ashwell | Editor & Partner | Assembly Rooms |
Entertainment | Jureeporn Thaidumrong | Founder & Creative Chairperson | GREYnJ UNITED |
Experiential | Danilo Boer | Global Creative Partner | FCB Global |
Film | Chaka Sobhani | Global Chief Creative Officer | Leo Burnett |
Gaming & Virtual Worlds | Malcolm Poynton | Global Chief Creative Officer | Cheil Worldwide |
Graphic Design | Verònica Fuerte | Creative Director | Hey |
Health & Wellbeing | Tim Hawkey | Chief Creative Officer | AREA 23 |
Illustration | Malika Favre | Illustrator & Artist | Malika Favre |
Impact | Harsh Kapadia | Chief Creative Officer | MRM |
Integrated | Luiz Sanches | Chief Creative Officer of North and South America & Almap Chairman and Partner | BBDO |
Luxury | Ravi Amaratunga Hitchcock | Co-Founder | Soursop |
Magazine & Newspaper Design | Astrid Stavro | Founder & Creative Director | Astrid Stavro Studio |
Media | Alexander Schill | Global Chief Creative Officer | Serviceplan Group |
Music Videos | Sue Yeon Ahn | Managing Director US | SMUGGLER |
Packaging Design | Tiger Pan | Founder & Chief Designer | SHENZHEN TIGERPAN DESIGN CO. |
Photography | Patrice de Villiers | Photographer & Director | Patrice de Villiers / Delicious Productions |
PR | Deepshikha Dharmaraj | Chief Executive Officer | BCW India Group |
Press & Outdoor | Gabriel Mattar | Chief Creative Officer | Innocean Berlin |
Product Design | Jo Barnard | Founder & Creative Director | Morrama |
Production Design | Lee Flude | Set Designer | The Set Stylist |
Radio & Audio | Neo Segola | Executive Creative Director | Le Pub South Africa |
Sound Design & Use of Music | Roberto Coelho | Music Producer | Satelite Audio |
Spatial Design | Chris Lee | Founder | Asylum |
Type Design & Lettering | Liron Lavi Turkenich | Typeface Designer & Researcher and Design Entrepreneur | Liron Lavi Turkenich / Aravrit |
Typography | Ken-tsai Lee | Founder & Designer | Ken-tsai Lee Design Lab |
Visual Effects | Audrea Topps Harjo | VFX Producer & Founder | InclusionFX |
Writing for Advertising | Nils Leonard | Founder | Uncommon Creative Studio |
Writing for Design | Jane Duru | Associate Creative Director | R/GA |