Dark Horses new menopause campaign HAS to make you say, “What a good idea”. It’s unexpected and useful. The agency has created The Menopause Mix – Hot 100 Spotify playlist for Menopause Mandate to celebrate the introduction of the single prescription charge for HRT in the UK, that launched on April 1. And the campaign is supported by Spotify, Universal Music and Clearchannel.
The work was created by creative duo, Sarah Levitt and Matt Roach. The Spotify playlist contains 100 song titles that everyone should listen to. Some they’ll know, some are more…unusual. But when read in order, everyone will see the whole thing adds up to an educational and hilarious narrative of the 30+ symptoms of menopause.
Here are the first five:
- I Am (Jorja Smith)
- A Lady of a Certain Age (The Divine Comedy)
- Going Through Changes (Eminem)
- Menopause (Jenny Talia)
- Never Saw It Coming (The Jesus and Mary Chai)
The playlist artwork features a painting by Helen Redman, a widely-exhibited artist and lecturer whose 1992 piece, Wiseblood, was inspired by her own experience of menopause. Redman, now aged 83, has work in the permanent collections of galleries including Boston’s Museum of Fine Arts and Brooklyn Museum in New York.
The work will run across social, OOH, Spotify leaderboards, radio, and podcasts, alongside Patron appearances on daytime TV to discuss favourite songs from the playlist.
The Menopause Mix – Hot 100 Spotify playlist follows Menopause Mandate’s It’s Beyond a Joke campaign, which ran around World Menopause Day in October 2022.
