Old school banking is hell. That’s likely to get a nod. FCB Manila and UnionBank present traditional banking as hell to compare with UnionBank’s (heavenly) mobile app banking, in a parody of Dante Alighieri’s Divine Comedy.

The commercial’s humour, finessed by director, Marius Talampas’, timing and Whammy Alcazaren’s production design, ridicules the hassle that a great number of Filipinos still experience. Virgil takes Dante and the viewers on a tour to see the sorrows of those who still choose to suffer with the slow and difficult ways of traditional banking.

The commercial follows last year’s brand relaunch video in which Filipinos celebrated their extreme joy in finally discovering a different way to bank with UnionBank.

“At UnionBank, we believe in putting the customers first, even if this means challenging norms,” stated UnionBank’s first vice president and digital marketing head, Tin Siapno. “This bold view translates to the way we want to communicate our products and services. We want to make the viewers open their eyes to the reality that they don’t have to suffer from bad banking, that there’s a better bank out there, UnionBank.”

The campaign is running on Union Bank’s YouTube, Facebook, and Instagram platforms.

FCB Manila chief executive officer, Lizette Santos, added “We realised that there are some banking pains and hassles that we just accept as fact. It turns out that these pains are self-inflicted as we discover that there’s a better way to bank.”

Credits:

Client: UnionBank 
President & CEO: Edwin R. Bautista
Executive Vice President, Chief Customer Experience Officer & Chief Digital Channels Officer: Ana Maria A. Delgado
First Vice President & Digital Marketing Head: Christine V. Siapno
Marketing Consultant: Carol Lozano

Agency: FCB Manila
Chief Creative Officer & Co-Chief Operating Officer: Jake Tesoro
Creative Team: Rab Evangelista, Jelena Fajardo & Meloi Cortez
Chief Strategy Officer & Chief Executive Officer: Lizette Santos
Strategic Planners: Jam Jimenez & Jolo Inocencio
Client Services Directors: Rice Simpao & Gian Recalde
Business Unit Director: Jean Gregorio
Associate Business Unit Director: Igie Javid
Account Director: Lios Amarille

Director: Marius Talampas
Executive Producer: Lace Lacap
Producer: Sonny Cruz
Line Producer: Mara Bernardo
Post Producer: Neil Mendoza
Lead Animator & Post-Production: In-house
Offline Editor: Alvin Chan
Online Editor: Niccolo Anacleto
Online Artists: Jeremiah Gem Garcia &  Rosario Revuelta
Colourist: Aurie Anden @ Barebones