Grey London makes Haagen-Dazs as irresistibly exciting as Wimbledon

Wimbledon 2016 is on. So is Grey London’s Haagen-Dazs campaign, and the agency is making excellent use of the excitement that the UK is feeling about the annual tennis event as well as Haagen-Dazs’ sponsorship of it. The brand has just signed a five year agreement.

The campaign that’s built around the line, #LoseYourself, and aligns the thrill of Häagen-Dazs ice cream with that of Wimbledon, features reactions of tennis fans from the stands of the tournament.

Grey London hired fashion photographer, Adam Katz Sinding, who is known for his street portraits, to capture the highs and lows felt while watching Wimbledon. The agency then created an album on Instagram of joy, awe, despair, anticipation and suspense.

Of course, some of the subjects are eating Haagen-Dazs.

Credits:

Agency: Grey London (with GreyPOSSIBLE, Grey Shopper, GreyWorks)

Executive creative director: Ben Clapp
Copywriters: Greg Ormrod & Sadie Majer
Art directors: Simon Helm & Thomas Worthington
Account team: Tamara Bennett, Rachel O’Shea & Michelle Simons
Content team: Alex Wrigley, Emma Nabridnyi & Laura Gaponenko
Creative producer: Gemma Hose
Digital project manager: Laura Pillings
Planners: Cristina Tazza, Andy Hyland & Matt Tanter
Designers: Matteo Alabiso, John-Patrick Racle & Kit Suman