Singapore telco, giga!, and grey Singapore have launched the brand’s new 5G eSIM, for Apple and Android, in the most extraordinary way. It has turned every letter ‘e’ into a scannable eSIM via a unique AR filter called the giga E-xplorer.
The web-based AR filter is accessible to anyone via giga’s website and social channels. The E-xplorer then works with the smartphone camera lens to recognise any letter ‘e’ in the environment, unlocking innovative prizes and promo codes for giga’s new 5G eSIM plans. The web app is available on any smartphone via https://www.pebble.by/gigaexperience
Given the ‘e’ theme and staying true to giga’s brand philosophy of feel good, anyone using the filter can stand to win exciting and unexpected rewards such as Eighty-Eight Eggs (delivered by Eric), an Exciting Evening at Dua Lipa’s Concert, or even an Enticing Eighty-Eight Pearl bubble tea.
“Launching anything into the crowded telco space is a challenge. At giga, we love rising to that challenge, not just with award-winning customer service but by entertaining people and making them feel good. The giga E-xplorer is such fun; you can scan anything from cereal boxes, number plates, or even ‘e’ shaped plant stems and stand to win one of our excellently engineered emotive prizes,” stated Grey Singapore creative director, Peter Callaghan.
To support the campaign, giga has also partnered with KOLs to create engaging content to promote the giga E-xplorer, plus all the fun and games to be had.
Credits:
Agency: Grey Singapore
Chief Creative Officer: Graham Drew
Creative Director: Peter Callaghan
Associate Creative Director: Gao Yuan Heng
Copywriter: Chin Wei Li
Art Director: Noorshafiq Sanusi, Syafiq Zulkifli
Junior Designer: Zachary Lim
Consultant: Ziyad Broker
Client Services Director: Wei Jian Lim
Senior Brand Manager: Eunice Chiam
Senior Brand Executive: Andrea Toh
Brand Executive: Dana Low
Planning Director: Chin Hui Shan
Strategic Planner: Melanie Tan
Data Strategy Lead: Cyrille Locatelli
Head of Growth: Daniel Ng
Head of Social: Salil Sahane
