Accor, Premium Partner of Paris 2024, wanted to highlight its “commitment to exceptional hospitality”, ahead of the Paris 2024 Olympic and Paralympic Games.  You know how that campaign could have gone. It didn’t.

Havas Play created a wonderful 60 seconds of humour with director, Vincent Lobelle from Iconclast, and OOH support with visuals by Aurélien Chauvaud.

The campaign features stories of Heartists (Accor employees) going the extra mile (á la Olympians) – a concierge named Jean who goes on an adventure to bring an ice cream to a young customer; a waitress who uses her skills to avoid a mishap, and a receptionist who strives to return a customer’s misplaced camera.

The campaign is running in France on TV and digital platforms from June 23 to September 15, as well as on billboards in railway stations and airports, to reach French and international travellers.

“We wanted to create a blockbuster film for this campaign while simultaneously retaining a certain playfulness to entertain French audiences and make them smile. By featuring Heartists as top athletes who will go to any lengths to satisfy their guests, we are highlighting Accor’s dedication and its expectations when it comes to hospitality. Vincent Lobelle’s talent took care of the rest, enabling us to create a vibrant and joyful film that reflects Accor’s values,” stated Fabrice Plazolles, creative director at Havas Play.