Heinz let its design contest domain ownership lapse after the campaign ended. A porn company bought it. O-oh…

Bottles stay in the real world a lot longer than contests. In 2012, Heinz put a QR code on its ketchup bottles during a contest that let consumers design their own labels. The contest ended last year. And Heinz let its ownership of the domain expire.

Hardcore porn company, Fundorado, bought the domain.

Then German, Damien Korell, thought he would have a go at designing the label. When he used the QR code he got an X-rated surprise.

He wasn’t amused. “Your ketchup really isn’t for under-age people. Even if the bottle was a leftover, it’s still in lots of households,” he wrote on his Facebook page.

“It’s incomprehensible that you didn’t reserve the domain [web address] for one or two years. It really doesn’t cost the Earth.”

Heinz has since offered Korell a free bottle of ketchup with a label of his own design by way of apology.

Fundorado used the blunder to its advantage on Facebook and offered Korell a free one year subscription.