Wiggle made STW’s Ikon Communications work hard for its win, but after a competitive pitch and a three month review, the agency has been apppointed to handle performance marketing duties for online sports retailer.

Ikon is taking over from Wiggle’s in-house team in the UK.

Wiggle has thrived since it was launched in 1999. It now serves customers in more than 100 countries. In September this year, it announced plans to open its first overseas office in Sydney. Ikon will help Wiggle to establish itself in the Australian market.

Adam Johnson, general manager for Wiggle Australia commented, “We’re delighted to be working with an innovative and forward thinking agency such as Ikon.  The team at Ikon has demonstrated an excellent understanding of our business and provided great strategic thinking. In addition, our performance continues to grow month on month.”

Simon Dunwoody, head of search at Ikon added “Wiggle is exactly the type of client we like to work with. They’re absolutely disrupting the Australian sporting goods marketplace and passionate about what they do. They love to push the boundaries of digital marketing and we’re excited to be part of their success in Australia.”