Vast sections of Europe plunge into darkness over winter. The lack of sunlight takes its toll on people’s energy levels, mental health, immune systems and sleep patterns. This winter Kia EV9 and Innocean Berlin brings the sun back to Northern Europe during its darkest months.
The Impossible Sunlight art installation is powered by the Kia EV9’s Vehicle-2-Load technology. The circular light structure, created in collaboration with VOID, an experiential design studio based in Norway, stands at 7 metres high and emits approximately 200,000 lumens, mimicking the properties of natural sunlight, helping to bring back the sun’s positive benefits lost during the winter months. Once fully illuminated, the sun installation can be seen from several kilometres away.
To capture the beauty and impact of the installation, Kia and Innocean partnered with Swedish award-winning photographer and cinematographer, Norris Nimann, whose work has been featured in publications such as Vogue Scandinavia and National Geographic.
Kia also created the campaigm film capturing the emotional reactions of individuals experiencing the installation.
David Hilbert, head of marketing at Kia Europe said: “At Kia, we leverage our technology to create the time and space to inspire others. This project takes it to a new level, opening new possibilities of how we can continue to inspire others by using our technology creatively.”
Gabriel Mattar, CCO at INNOCEAN Berlin, added, “By blending cutting-edge technology with artistic expression, we’ve created an art installation that captures not only the essence of Kia’s brand but also responds to real life challenges. With this project we continue to push the limits of creativity and innovation with Kia, always with the aim of inspiring others.”
Credits:
Client: Kia Europe
Marketing Director: David Hilbert
General Manager Communication: Benedict Abrahamsberg
Senior Manager Digital Marketing: Christiane Frisch
Social Media Manager: Jericho Dignadice
Campaigns Specialist Manager: Ruxandra Iliescu
Creative Agency: INNOCEAN Berlin
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Creative Directors: Jose Arnaldo & Sebastian Pattis
Art Director: Manuel Armenteros Parras
Copywriters: Giovanna Ribeiro Pereira & João Vaz
Editor & Motion Designer: Carlos Suarez
Head of Account Services: Alessia Bellini
Account Manager: Travis Kim
Junior Account Manager: Nadia Esi Berchtenbreiter
Strategy Director: Jörn Ballentin
Senior Strategic Planner: Odile Breffa
Social Media Lead: Benjamin Weih
Head of production: Fabian Barz
Senior Producer: Michael Endres
Senior Producer Content: Hannes Andresen
Production Company: Tobi & Tron
Directors: Tobias Becker & Steffen Tron
DOPs: Robert Wong, Norris Niman
Editor: Tobias Becker
Post-Producer: Jasmin Scharf
Post-Production: Steffen Tron
Music: Liquid Memoirs – Solace
Sound Studio: Da House
Photography: João Vaz
Creator & Service Production Digital Creator: Norris Niman
Service Production: Film in Norway
Light Installation Artist: Void AS
