100 Effies judges looked at 132 entries from 32 agencies and chose 80 finalists in 18 categories. You will have to wait until September to know the winners. Meanwhile agencies will get to use the cred of a finalist spot.
Whybin goes up against the powerhouse for Best in State:
| JWT Perth/Sydney | Royal Automobile Club of WA | The attention powered car |
| McCann | Metro Trains | Dumb Ways to Die: The Game |
Finalists in Most Original Thinking are:
| ClemengerBBDO Melbourne | BONDS | How BOOBS made BONDS serious |
| ClemengerBBDO Melbourne | CUB | How being stupid was sensible for Carlton Dry |
| JWT Perth/Sydney | Royal Automobile Club of WA | The attention powered car |
| McCann | Victorian Responsible Gambling Foundation | 100 Day Challenge |
| The Monkeys | Boost Mobile | Stay Living: The Campaign that Slayed sales targets |
| Whybin \TBWA | Zuni: safe and well online | Appreciate a Mate |
See the full finalist lists here: Effie Award Finalists 2014
Effies chairman, Matthew Melhuish, stated, “It is terrific to once again see so many entries progressing into the second round of judging. These campaigns have impressed the judges and proven a strong case for effectiveness, translating business problems into business results for our clients.”
Chairman of judges, Colin Wilson-Brown, added, “The quality this year is extremely high and all finalists should be proud to have made it through this far. The next round of judging, however, will distinguish those cases with the strongest arguments and results – judged this time from a senior marketer’s perspective.”
The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA).
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