More accolades for creativity in Asia Pacific. Last week, Best in Show at the NYF World’s Best Advertising & Communications was shared by Watts of Tokyo Ltd’s High School Girl? for Shiseido and Y&R New Zealand’s McWhopper for Burger King.
This week, Japan and South Korea’s Team Arigatos has become the New York Festivals Torch Awards Grand-Winning Team.
Team Arigatos won the 2016 Inclusive Design Challenge for Track-for-All, its idea on how to develop a digital media showcase that presents inclusive design progress and success stories. The showcase will be used to introduce the Institute for Human Centered Design (IHCD) and the case for practising inclusive design in the 21st century to a wide range of global audiences at conferences, as part of presentations to global policy makers, and through strategic partnerships.
Team Arigatos is:
- Yuki Abe – Copywriter, Dentsu Japan
- Yuto Fujita – Planner, Dentsu Japan
- Doh Kim – Art Director, Cheil Worldwide South Korea
- Marina Kobayashi – Creative Planer, Dentsu Japan
2016 Executive Jury member, Valerie Madon, head of Creative Shop Southeast Asia, Facebook, commented, “What we do as creatives is highly subjective, competitive and most of the time, heart-breaking, because we put so much emotion into our work. But when we see young creatives succeed, it revives joy and hope in our industry and what we do collectively. I hope their journey will continue to be filled with more milestones like these because hardworking talents like them deserve to be celebrated.”
The foursome will now work directly with IHCD to make their idea into a reality and it will become a permanent fixture in IHCD’s showroom at its Boston, Massachusetts headquarters.
IHCD was so inspired by Team Arigatos’ award-winning idea that it will include the exhibit at the 6th Annual Conference for Universal Design, from December 9 to 11 in Nagoya, Japan. The theme for this year’s conference is Creating Shared Value through Universal Design.
The 2016 Grand-Winning Team was selected from five Finalist Teams from Japan, South Korea, The Philippines, and the US.
“Being selected as the 2016 Torch Award non-profit partner delivered an astonishing opportunity for our mission and message to be interpreted by young creatives from across the world. Equally thrilling was the generous and focused engagement of some of the world’s leading advertising gurus as mentors to teams and members of the jury,” said Valerie Fletcher, Executive Director, Institute for Human Centered Design.
Team Arigatos with model and fashion blogger, Jillian Mercado, who presented the awards
