It’s really good to be at the centre of a trend like gaming, and Komo is reaping the rewards of providing a self-service platform with plug-and-play games, competitions, integrations and rewards that allow marketing teams to create interactive content and gamified experiences easily.
The audience engagement SaaS platform has had a surge in new business wins. Its new positioning, Own The Moment, seems also to describe itself. New clients include Goodman Fielder, which owns some of the world’s most widely recognised and trusted food brands and leading health, and wellness supplement solutions manufacturer, Body Science. Several leading shopping centre groups have also subscribed to the Komo platform in the last 30 days.
All of this has led Kumo to take on four new staff across sales, account and content creation roles and isn’t planning on slowing down with another three hires set to join soon.
Goodman Fielder’s head of digital marketing, Leah Jackson, commented, “We are excited about the new Komo subscription as it allows our team and agency partners to create interactive, gamified content and competitions with speed and agility, without compromising on consumer experience.”
Kumo Chief executive officer and co-founder, Joel Steel, said the company’s business growth and new positioning reflected a shift in marketing measurement where attention now trumps views and impressions. “The marketing world is an always-on, chaotic blizzard of distraction and noise – and attention has become its most valuable currency. Connecting with consumers is no longer simple and gathering zero- and first-party data is getting harder and harder, although with the death of the cookie, it’s more important than ever.
“We are in the middle of the resulting change in marketing where brands must know their consumers and be able to communicate with them on a one-to-one level, while also delivering a personalised and meaningful experience to stand out from the crowd.”
He added, “Building real-time consumer engagement that connects with people’s passions, drives brand loyalty, and ultimately increases consumer spending is a difficult, time-consuming and often costly task. Komo’s technology empowers marketers to maximise attention moments, by cutting through the noise, to capture zero- and first-party data in a fun and non-intrusive way that ultimately drives measurable business growth in a seamless, cost-effective manner.”
Joining the platform are sales manager, Robbie Bridge; account executive, Tom Morrison; and social media content creators, Mahlee Kafoa and Komal Fatima.
Bridge joins from cloud-based recruitment platform, JobAdder, where he was corporate account executive. Before that, he was a growth specialist at HubSpot. Morrison joins from Salesforce and was previously national account manager for Indeed.com in London.
Kafoa has worked as social and web manager for an interiors company and as social media coordinator at Studio Culture in Brisbane. Fatima joins from online hospitality training provider, where she was marketing coordinator Typsy, She has also worked as promotional media manager at Loicase in Pakistan.
“We’re excited to welcome new members to the team as we continue to grow our platform to deliver subscribers more ways to Own the Moment, Steel added.
Komo’s new business wins follow the recent partnership announcement with Commonwealth Games Australia.