IC Markets has launched a campaign that uses the blistering pace of Formula 1 pitstops as a parallel for its lightning speed trading. They’re Fast, We’re Faster is a visual feast and an emotive powerhouse – a collection of adrenaline-amping short films linking the worlds of high-stakes trading and high-speed racing, directed by Aytan Lachish and brought to life by Limehouse’s production and post-production expertise.
The highly stylised and captivating visuals were created with mesmerising CGI, super slow motion, and macro shots, treating to an experience of the finely tuned choreography of a pitstop and highlighting the lightning-fast nature of trading on IC Markets.
View the campaign on Limehouse’s website.
The campaign was written by creative director, Eran Thomson; executive produced by Poppy Jones and developed in collaboration with Limehouse.
IC Markets stated, “We knew we wanted something that resonated with speed and precision, the very elements that IC Markets stands for. The eureka moment struck when someone mentioned competitive racing – a realm where every millisecond counts, much like in trading. Limehouse then didn’t just understand our vision; they helped amplify it.”
Duncan Harriss, managing director, Limehouse, added, “Being a fully integrated production and post studio, enables us to evaluate in-house the benefits of shooting in-camera versus post-production during the creative development. This allowed us to find the optimal balance for their campaign.”
Eran Thomson commented, “Almost as soon as they heard this idea they pressed ‘go’ and we put the pedal to the metal. The entire team worked collaboratively and we are grateful to have had the time and budget necessary to crank out a winner.”
They’re Fast, We’re Faster is a striking departure from the usual in the financial advertising landscape. It’s thrilling and unforgettable. The campaign will run across print, social media, and online platforms in key markets including Australia, South Africa, Hong Kong, and Dubai.
“This campaign embodies our brand’s commitment to deliver an unparalleled trading environment for our clients, it captures the essence of both speed and precision, reflecting the exceptional experience offered at IC Markets,” the company concluded.
Behind the scenes:
Credits:
Client: IC Markets
Creative Director: Eran Thomson
Production & Post: Limehouse
Managing Director: Duncan Harriss
EP & Senior Producer: Poppy Jones
Post Producer: Ashlee Savins
Director: Aytan Lachish
DOP: Tony Luu
Head of CGI: Chris Andrews
Senior CG Artists: Rhys White, Nick Deboar
VFX Supervisor: Andreas Wanda @ Atmos
Head of Retouching & CD: James Lucas
Flame: Naomi Anderlini & Eugene Richards
Editor: Kelly Searnacke
Grade: Matt Fezz
1st AD: Greg Cobain
1st AC: Ant Pawley
2nd AC: Connor Jansen
Gaffer: Miles Jones
Best Boy: Alex Murray
3rd Electrics: Shannon Carless
Lasers: Gordon Ruby
Key Grip: Mark Abrahams
Grip Assistant: Scott Parsons
Grip Assistant: Colin McAlpine
Unit Manager: Matt Whittar
F1 Vehicle Wrangler: Damian Jade
Production Designer: Kerrie Van Lambart
Standby Props: Clive Pegg
Makeup Artist: Holly Anderson
Set Builder: Daz Jones
BTS Crew: Paul Lojszczyk & Nick Heathcote
Photographer: Joel Pratley
Digi Op: Alex Waugh
Original Music & Sound Design: Uncanny Valley
Sound Mix: Mighty Sound
