For brands that don’t have US$7m to make their mark at the Game this weekend, Liquid Death has an advertising offer. Advertise on 500,000 of its cardboard packages instead. And it says that they’ll reach almost twice as many people as they would with a Super Bowl ad – 200 million Liquid Death packages sold power week vs 115 million viewers for last year’s Super Bowl.

Liquid Death has put its ad spots up for auction (lasting seven days), with a starting price of US$500 and no reserve.

There are a couple of caveats. The winner can’t advertise anything illegal nor anything that will be problematic in a store. And the packages won’t be in-store during the Super Bowl or even near it, but from October through the end-of-year holiday period. Oh, and there’s a Buy It Now price that avoids the auction process. It’s US$1,500,000.

One of Liquid Death’s typically provocative campaigns, this one puts the brand into the forefront of Super Bowl conversations – and it didn’t have to fork out US$7m either.

The promotion includes a very shouty video:

All hail to Dan O’s Seasoning for attaching itself to Liquid Death’s glory with its smallest space ad spoof: