McCann Manchester and Aldi have been giving Kevin the Carrot quite the lead-up to Christmas, with the announcement of his engagement to Katie the Carrot and a stag do disaster that put the wedding into doubt.

The Christmas story continues now to its finale – but of course, there’s one more twist to the story before the wedding story concludes.  

Kevin’s adventures have been followed keenly by Brits for a decade, but McCann has amplified this year’s campaign anyway. McCann Content Studios is running an exclusive competition hosted by Kevin himself across Aldi’s social channels, as well as producing a content series in which Kevin will ask real life couples for their advice on having a long-lasting relationship. The final instalment extends the partnership with ITV with another exclusive breaking-news-style Tasty Gossip TV ad conceived with ITV Creative. Television personality Scarlett Moffatt returned as the news anchor for Tasty Gossip to create further buzz around Kevin and Katie’s highly anticipated wedding. And additional print placements include a four-page pull out in the Daily Mirror and an advertorial in the Daily Star, breaking news trails on Magic Radio, and digital activations on TikTok, Meta, and online media.

Credits:

Client: Aldi
Client Team: Kyrsten Halley, Laura Conlon, Michelle Haden, Jake Garner, Chloe Markham, Nieve Oakman, Harriet Wood, Anareeta Sherghill & Alice Foster

Creative Agency: McCann Manchester
Chief Creative Officer: Dave Price
Executive Creative Director: Dan Noller
Creative Directors: Clive Davis & Andy Fenton
Managing Director: Laura Mckinlay
Managing Partner: Jane Colbeck
Business Leads: Cara Wheeler & Laura Willis
Media Team: Alice Rafferty, Amelia Lancaster & Ollie Caveney
Project Managers: Sophie Jones & Ella Timmins

Media: Starcom

Production Company: Psyop
Directors: Todd Mueller & Kylie Matulick
Heads of Production: Jamie Pastor & Tina Pavlides
Executive Producer: Jim Brattin
Producer: Amy Fahl
Producer: Paz Parasmand

Post Production & VFX: Psyop
CG Supervisor: Chris Sage

Editing: Marshall Street Editors
Editor: John Mayes

Music & Sound: Craft Manchester
Head of Production: Lucy Moore
Sound Producer: Amanda Riddeal
Music Supervisor: Chris Graves

Sound Studio: Wave Studios London
Sound Engineer: Parv Thind
Sound Producer: Hils Macdonald
Music: Sixtyfour Music
Composers: Dan Corbin & Mike Austen
Music Supervisor: Anne Booty