It has been a big week for Kevin the Carrot. On Tuesday he proposed to Katie, in Love Actually fashion.
…and wedding plans are underway. But as we all know by now – this is Kevin’s 10th Aldi Christmas – things are not going to go perfectly. McCann Manchester has dreamed up a stag party catastrophe. Kevin, last seen strapped to the North Pole in a mankini, goes missing. Kevin’s best man, Kelvin the Carrot, faces the unenviable task of making the dreaded call to Katie.
It’s 100 humour, chaotic mischief and high-action drama as usual. And a cliff hanger to keep the UK invested. Brits are being encouraged to stay tuned and make sure they don’t miss the third and final commercial to discover if Kevin and Katie will make it to the altar with additional social, PR, OOH, and media activations, including a range of exclusive, limited-edition ‘Carrot’ gold engagement rings available to shoppers via a free competition and a creative influencer gifting send-out to influencers by Clarion Communications; plus ‘leaked’ messages, images, and voice notes from Kevin’s “stag do group chat” across Aldi’s social channels, created by McCann Content Studios in Manchester.
There are also cinema placements at Wicked 2 and Zootropolis 2 showings, arragned by Starcom, and the Carrot Uncut gossip takeover including a Hello! front page cover, a ‘papped’ feature in New!, and advertorials across Closer, Heat and Bella.
Finally, a TikTok Countdown Sticker and Instagram Reminder Ads allow users to count down until Kevin’s potential big day, and in the next phase of the partnership with ITV Creative, Scarlett Moffatt brings the Tasty Gossip to social media with new posts.
Credits:
Client: Aldi
Client Team: Kyrsten Halley, Laura Conlon, Michelle Haden, Jake Garner, Nieve Oakman, Harriet Wood & Anareeta Sherghill
Creative Agency: McCann Manchester
Chief Creative Officer: Dave Price
Executive Creative Director: Dan Noller
Creative Directors: Clive Davis & Andy Fenton
Managing Director: Laura Mckinlay
Managing Partner: Jane Colbeck
Business Leads: Cara Wheeler & Laura Willis Media Team: Alice Rafferty, Amelia Lancaster & Ollie Caveney
Project Managers: Sophie Jones & Ella Timmins
Media Agency: Starcom
Production Company: Psyop
Director: Todd Mueller & Kylie Matulick
Head of Productions: Jamie Pastor & Tina Pavlides
Executive Producer: Jim Brattin
Producer: Amy Fahl & Paz Parasmand
Post Production & VFX: Psyop
CG Artist: Chris Sage
Editing: Marshall Street Editors
Editor: John Mayes
Music & Sound: Craft Manchester
Head of Production: Lucy Moore
Sound Producer: Amanda Riddeal
Music Supervisor: Chris Graves
Sound: Wave Studios London
Sound Engineer: Parv Thind
Sound Producer: Hils Macdonald
Music: Sixtyfour Music
Composers: Dan Corbin & Mike Austen
Music Supervisor: Anne Booty
