Small businesses have confronted challenges they never knew they would have to face this year. AAMI is stepping up to help with a new initiative to support its Small Business Insurance customers in the first major campaign for AAMI’s Business Insurance product in nearly three years.
The campaign, launched via Ogilvy Melbourne, not only provides more than $1M of media space to SMEs that really need it, but also uses creative resources to co-develop ads that display twenty different SMEs in their own words. Ogilvy Melbourne worked in close collaboration with business owners to develop the campaign, creating 20 individual mini-campaigns across TV, OOH, radio & social in VIC, NSW & QLD.
The initiative goes the extra step for AAMI’s business insurance customers, underlining the promise that AAMI Does.
Toby Gill, AAMI marketing manager, stated, “It’s been a tough year for many, and this is our way of showing small business that we’re behind them, not just when it comes to insurance, but also by putting our resources, creativity, and OMD media team’s expertise behind them as well.”
Mim Haysom, chief marketing officer & executive general manager of brand and marketing at Suncorp Group, stated “We’re thrilled to do what we can for our customers and build on the financial support that was offered to them during the pandemic with a campaign that helps them reconnect with and grow their customer base.”
Lenna Boland, creative director, Ogilvy, added, “I love that this campaign goes beyond pure marketing objectives, to one that impacts and helps grow the actual marketing of the everyday small businesses that AAMI insure. This is a great example of AAMI Does in action. A great collaborative effort by the entire team, working hand in hand with the individual businesses, to make it happen.”
TVCs:
Credits:
Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Creative Director: Lenna Boland
Associate Creative Director: Ryan Clayton
Art Director: Grga Calic
Copywriter: Zac Blakemore
Head of Strategy: Virginia Pracht
Head of Production: Mel Herbert
Account Directors: Benedict Smith & Alexandra Leahy
Account Manager: Oliver Corcoran
Head of Print Production & Studio: Brendan Hanrahan
Production Company: Ogilvy X
Director: Josh Dawson
Producer: Jules Callen
Colour Grade: Nicholas Hower @ Post Lab IO
Editors: Josh Dawson & Stefan Raabe
Sound: Tristan Dewey & Sam Hopgood @ Bang Bang Studios
Media Agency: OMD Sydney
Head of Suncorp: Declan O’Dwyer
Account Director: Richard Garratt
Account Executive: Elizabeth Murrell-Marsh
Senior Trader: Elizabeth Kay
Client: AAMI (Suncorp)
CMO & EGM Brand & Marketing: Mim Haysom
Marketing Manager, AAMI: Toby Gill
Marketing Specialist, AAMI: Amy Wagner
Manager, Content Marketing: Heidi Storey
Content Lead: Angie Moore
